Responsible Business & Employee Engagement

Brand Advocacy vs Aspiration in the Trump Era

​Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.

At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.

If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.

Research, Reports & Publications

CAT® D6T Fuel Efficiency

One of our most versatile dozers, the new fully automatic D6T, continues to drive customer value through dramatically improved fuel efficiency and ease of use.

Events, Media & Communications

Exploring Best Practices for Human Rights Issues – An Erb Institute/WEC roundtable

The field of sustainability has evolved in recent years to include human rights issues. Consumers and investors have made these issues a priority, so businesses are responding. As they do, collaboration is critical.

The field of sustainability began with environmental issues, which brought about standards and regulations that companies must follow. But human rights issues don’t yet have the same kind of established standards. “It’s still a relatively new dialogue and language for the business community,” said Theresa Loar, an independent consultant who focuses on human rights in business. “While there are excellent UN guiding principles, it’s not the same thing as your government setting certain requirements and standards.”

Environment

Nat Geo WILD Launches Eighth Annual Big Cat Week With Pushes to Mark the Cheetah as Endangered

On December 10, Nat Geo WILD kicked off its eighth annual Big Cat Week with a week-long programming lineup of stunning and touching specials documenting the lives and plights of big cats around the world. Big Cat Week is an extension of the Big Cats Initiative (BCI), a long-term commitment from National Geographic Society to protect and tell the stories of the planet’s fiercest felines—lions, tigers, jaguars, panthers, leopards and more.

Research, Reports & Publications

Do You Have the Right Staffing Levels to Manage Your Companies EHS & Sustainability Risks?

If you answered yes to any of these questions or would just like some hard, reliable facts and data about EHS&S staffing, structure and budgets, then the National Association of Environmental Management’s (NAEM) recently published report based on data from more than 190 companies across industry sectors is perfect for you.

Social Impact & Volunteering

The Neuroscience of Corporate Goodness and Employee Engagement

What does the Founder and CEO of a fast-growing Goodness software company consider his best day at work? The answer lies in the neuroscience and might be surprising. Continue reading to get the answer that also informs how companies can forge social bonds that underlie the authentic, lasting engagement of employees and customers (and how to infuse more of that ethos into the world!).

Research, Reports & Publications

Just Released: Voluntary Renewable Energy in the Northeast United States

Focusing on voluntary renewable energy in the Northeast United States, this brief explains the current and potential value of voluntary renewable energy to meet state goals in the region, and identifies key barriers to renewable energy development to meet voluntary and corporate demand and potential opportunities and solutions for overcoming them.

Research, Reports & Publications

Sustainable Brands: Americans Want Brands to Help Them Live The Good Life

Sustainable Brands®, in conjunction with Harris Poll and Carol Cone On Purpose and supported by Ketchum, recently released a comprehensive new report, Enabling the Good Life. According to a survey representing the general US adult population, consumers are shifting their focus away from status, money and personal achievement to value a life that is simpler, more balanced, and filled with meaningful connections to people, community and the environment.

Energy

Balancing Modern Power: The Convergence of Natural Gas and the Electric Market

One might think the proliferation of renewables would spell the demise of natural gas, but market leaders know that gas-fired generation will continue to play an important role even as an influx of renewable energy reshapes the American power landscape.

Health & Healthcare

Advancing Human Health Through Global Collaboration

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Community Investment

all community engagement efforts (e.g., Teach for All, volunteerism, etc.)

Small Business Growth

We strengthen communities and help create local jobs by investing in underserved small business owners. We fund nonprofits that are focused on...

KeyBank: Responsible Banking

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KeyBank's Commitment to Diversity

Promoting inclusive environments by employing systemic changes to improve the access of individuals of diverse backgrounds. Learn more about our...

Aflac Insights

Learn more about Aflac’s survey findings to better understand workplace trends as well as consumer attitudes, habits and opinions toward health and...

Whirlpool Corporation & Sustainability

At Whirlpool Corporation, we have a history of advances in sustainability founded on a simple principle: "Do the right things, the right ways. Always...

IWBI | WELL Building Standard

Our built environment can shape our habits and choices, regulate our sleep-wake cycle, drive us toward healthy and unhealthy choices, and passively...

Greener Products and Solutions

We actively integrate sustainability into the product development process and look at all phases of the product life cycle for opportunities to...

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...

Sustainability by Antea Group

At Antea Group, we believe the best sustainability programs integrate sustainability into core business practices, we identify and act on relevant...