The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
On a recent Friday, more than 600 Viacom employees, clients, and partners joined Viacom executives, as well as speakers from JP Morgan Chase, ColorComm, Refinery29 and WIE Network for The Girls’ Lounge. Co-hosted by Viacom and The Female Quotient, the event included a full day of panel discussions and professional coaching focused on work-life balance, leadership and diversity.
Cisco Live US 2018 may be over, but it was only the continuation of our collective efforts to positively impact people, society, and the planet. Thanks to the more than 26,000 attendees and 350,000 online viewers who took part in Cisco Live this year, we saw global problem solvers come to life in Orlando, Florida.
Join Amanda MacArthur, Chief Program Officer of PYXERA Global, Thursday June 28, at 2:00 p.m. EST for the webinar How Pro Bon Can Help Fuel Your Mission, produced by the Foundation Center. Register here and get real tools to support any NGO as it identifies its pro bono needs. Walk away from the webinar with a clear pathway to leveraging pro bono for a purpose.
To celebrate Pride month, the rainbow flag will be prominently displayed throughout the month. Each color on the rainbow flag has a meaning: red for life, orange for healing, yellow for sunlight, green for nature, blue for harmony, and violet for spirit. You will see the flag displayed not only by individuals to show their pride and support but also by businesses who value diversity in the community and the workplace.
For the 19th year in a row, the octogenarian CEO of Berkshire Hathawayauctioned off a lunch date to raise money for Glide, an anti-poverty organization in San Francisco, California. When the auction closed late Friday, the winning bid topped $3.3 million according to the online event hosted by eBay for Charity.
HP and Girl Rising are now accepting submissions for the Girl Rising Creative Challenge, Powered by HP. This global challenge is designed to encourage individuals to share stories of how they or people within their own communities are making the world a better place for girls and young women through technology. Submissions, in the form of video, audio, essays and artwork, will be accepted through Girl Rising’s website from May 22 through August 15, 2018.
One of my favorite annual events is Points of Light’s Service Unites. Not only is the conference an opportunity to connect with peers to celebrate best practices and commiserate lesson learned, but it is also a chance to share updates on emerging philanthropy trends and hear from global service leaders. This year’s event delivered on its promise of incredible speakers and insights on the state of volunteerism, and I am happy to share my reflections on three networking and learning-filled days in Atlanta.
As sustainability education matters, the CLP Group has been participating in the WBCSD Leadership Program, an intensive year-long executive education initiative which prepares leaders for sustainability challenges and opportunities, since 2004. This year, CLP is joining the program to navigate how to better communicate sustainable development and report to stakeholders. Check out how participants from companies around the world gained new insights from industry experts and academics.
Known for taking the fun out of picnics, trips to the beach and other outdoor activities, mosquitoes especially earn their annoying reputation during warm summer months. Marking the start of National Mosquito Control Awareness Week, the mosquito experts from the SC Johnson Institute of Insect Science for Family Health are offering three useful tips to help protect you and your family from mosquito bites.
Procter & Gamble director of global communications Damon Jones joined PRWeek's Steve Barrett at Cannes for a quick chat about diversity in PR and at P&G.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
