The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
“What if P&G products were made in a way that recycles waste, water, and energy? We’re on it, with 85% of our production plants sending zero manufacturing waste to landfill and finding uses for 5 million tons of trash.”
GRI has developed a Digital Reporting Tool, which will help report preparers customize their own set of material metrics drawn from the GRI Standards, map their data needs and include responses to the selected disclosures. Read more about this and how to engage with GRI on digital reporting.
On Tuesday, June 26th at 2pm ET/ 11am PT, VolunteerMatch hosted a free webinar about how purpose and corporate social responsibility are different, and where they overlap. Attendees learned how to create a purpose-driven CSR and volunteer program, and heard examples of companies already doing it successfully. Miss the webinar? Watch the recording here.
Pfizer Inc. will talk about its support of the SDGs in the second of 3BL Media’s new webcast series, “Aligning Business With the Global Goals,” July 26 at 2 p.m. ET. Attendance is free and open to corporate responsibility and sustainability professionals.
Improving the health and well-being for a worldwide population expected to swell to 8.5 billion people by 2030 is integral to each of the 17 United Nations Sustainable Development Goals (SDGs). Pfizer Inc. will talk about its support of the SDGs in the second of 3BL Media’s new webcast series, “Aligning Business With the Global Goals,” July 26 at 2 p.m. ET. Attendance is free and open to corporate responsibility and sustainability professionals
What do you need to know to make successful investments in the new world of cryptocurrency and blockchain? How can you build a strategy that helps you and your investors leap ahead of the pack?
Continued degradation of environmental resources and failing to provide safe and healthy working environments globally have put water and OHS high on the global agenda. Credible and actionable information about organizations’ impact on society and the environment is more important now than it has ever been. The GRI Standards on OHS and water and effluents have been updated to ensure best practice of reporting. The updated GRI Standards further reflect the urgency of the new ways of understanding and addressing issues such as harm to workers’ health, or fresh water as an increasingly scarce resource.
On Monday, June 25, patients and their families enjoyed “Incredible” visitors at Children’s Hospital of Philadelphia. The stars of Disney•Pixar’s Incredibles 2, Mr. Incredible and Elastigirl, paid a special visit to the hospital, where kids and families posed for pictures with the Supers, attended a private screening of the new film as part of the Disney Movie Moments program and also met Pixar animators, who created sketches of favorite Incredibles 2 characters for children in attendance. The young patients also received Disney toys, games, books and movies that were delivered in hospital care packages that are part of the Company’s Team of Heroes $100 million commitment to transform the children’s hospital experience over the next five years.
The administration’s “no tolerance” policy puts “something fundamental at stake: whether our nation’s policies will reflect values or run in direct contradiction to them,” Airbnb co-founder Joe Gebbia, in a statement typical of many.
One of the hottest of hot button political-social issues got pushed, hard, last week. The separation of children from immigrants seeking asylum in the U.S. blew up into a major conflict zone in the larger culture wars that shows no signs of quieting down anytime soon. As before, following the issue of the “Muslim ban” immigration executive order issued in early 2017, business squared off against government policy in a high volume debate over values.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
