Sustainability at Scale: Q&A With P&G Chief Brand Officer Marc Pritchard
by Shirley Brady
“What if P&G products were made in a way that recycles waste, water, and energy? We’re on it, with 85% of our production plants sending zero manufacturing waste to landfill and finding uses for 5 million tons of trash.” That was just part of the good news that Procter & Gamble’s Chief Brand Officer, Marc Pritchard, brought to Sustainable Brands 2018 in Vancouver.
At the annual conference, Pritchard (above) outlined the multitude of ways in which the world’s biggest consumer goods company is taking bold steps on sustainability to transform its operations, rethink its brands, drive innovation, form new partnerships, make a positive impact across its footprint, and lead by example in its drive to be “a force for a good and a force for growth.”