Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Aflac 2025 Agents of Care Prove the Power of Compassion in Action

Quiet acts of service often speak the loudest, and that kind of generosity can ripple outward to help strengthen entire communities.

Recent Alerts

Cause Marketing Masters Series Presents: Reaching For the Stars -- Working With Celebrities For Cause-Related Marketing Campaigns & Special Events

Cause Marketing Masters Series Presents: Reaching For the Stars -- Working With Celebrities For Cause-Related Marketing Campaigns & Special Events

Connecting the Dots - Working the Big Picture - Part One

Connecting the Dots - Working the Big Picture - Part One

PCI-Media Impact le da la bienvenida a Alleyne Regis como Nuevo Oficial de Programas para el Caribe.

PCI-Media Impact le da la bienvenida a Alleyne Regis como Nuevo Oficial de Programas para el Caribe.

The Toyota Way: Beyond Shame

The Toyota Way: Beyond Shame

Breaking News: Atlantic Ocean Has Large Garbage Patch, Too.

Breaking News: Atlantic Ocean Has Large Garbage Patch, Too.

McKesson Named “Most Admired” Company Among Healthcare Distributors by FORTUNE Magazine and one of Nation’s 100 Best Corporate Citizens by Corporate Responsibility Magazine

McKesson Named “Most Admired” Company Among Healthcare Distributors by FORTUNE Magazine and one of Nation’s 100 Best Corporate Citizens by Corporate Responsibility Magazine

Grocery Cart Art

Grocery Cart Art

5 Ways to Raise a Thrift Store-Loving Kid!

5 Ways to Raise a Thrift Store-Loving Kid!

When Drops in the Bucket Fill the Bucket: One Million Acts of Green

When Drops in the Bucket Fill the Bucket: One Million Acts of Green

I Was Once a Junkie

I Was Once a Junkie

Team Shambhala: Nike’s Journey from Wasted Reputation to Corporate Responsibility

Team Shambhala: Nike’s Journey from Wasted Reputation to Corporate Responsibility

The Bark House, Sustainable and Beautiful

The Bark House, Sustainable and Beautiful

L’Oréal Foundation and UNESCO Join Forces to Honor Exceptional Women in Science

L’Oréal Foundation and UNESCO Join Forces to Honor Exceptional Women in Science

Viridity Software and Global Green Consulting Group Enter Into Strategic Agreement

Viridity Software and Global Green Consulting Group Enter Into Strategic Agreement

Better and Greener Packaging and Shipping with ExpandOS

Better and Greener Packaging and Shipping with ExpandOS

L’Oréal Joins Sustainability Consortium

L’Oréal Joins Sustainability Consortium

Coca-Cola Enterprises Virtual Facility Tour Wins PR News CSR Award

Coca-Cola Enterprises Virtual Facility Tour Wins PR News CSR Award

Roadmap for a Sustainable Future - Ceres Conference 2010

Roadmap for a Sustainable Future - Ceres Conference 2010

Microsoft and Telecentre.org Providing Free Internet Access and ICTs To One Billion People By 2015

Microsoft and Telecentre.org Providing Free Internet Access and ICTs To One Billion People By 2015

Certifiably Green: Making Sustainability Easier for Small Businesses

Certifiably Green: Making Sustainability Easier for Small Businesses

Is that a cell phone in your drawers'?

Is that a cell phone in your drawers'?

PCI Media Impact Welcomes Alleyne Regis as Its New Program Officer

PCI Media Impact Welcomes Alleyne Regis as Its New Program Officer

Climate Change Awareness In The Eastern Caribbean

Climate Change Awareness In The Eastern Caribbean

3BL Media Launches 3BL TV Web Video Channel Focusing On Corporate Social Responsibility (CSR) and Sustainability

3BL Media Launches 3BL TV Web Video Channel Focusing On Corporate Social Responsibility (CSR) and Sustainability

Making Green Into A Career Can Change Your Life For The Better

Making Green Into A Career Can Change Your Life For The Better

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...

The Ray

News and information about The Ray, Georgia's restorative, sustainable highway of the future.

Drawdown Georgia

Informed by Project Drawdown, the world’s leading resource for climate solutions, Drawdown Georgia is the first state-centered effort to crowdsolve...