Viridity Software and Global Green Consulting Group Enter Into Strategic Agreement

Customers Will Gain Deeper Understanding of Data Center Power Demands In Order To Reduce Costs and Optimize Resources, As Well As Build and Maintain Sustainability and Environmental Responsibility Programs
Mar 4, 2010 4:02 PM ET

(3BLMedia/theCSRfeed) Burlington, MA – March 4, 2010 – Viridity Software, a pioneer in data center energy management and IT asset optimization solutions, and the Global Green Consulting Group, one of the industry’s foremost providers of sustainability strategy and business performance solutions, today announced that they have entered into a strategic partnership. Under terms of the new agreement, Global Green Consulting Group will leverage Viridity’s software solution during customer engagements in order to provide them with a deeper understanding of their data center power demands, so that they can further reduce costs and optimize resources, as well as build and/or maintain sustainability and environmental responsibility programs. 

“Viridity’s unique approach to data center energy monitoring and management will help our customers track and control their power utilization more accurately than ever before; and in doing so will enable them to save money, enhance service levels, and dramatically extend the life of their data center and its assets,” said Jim Lampert, President and CEO, Global Green Consulting Group. “Moreover, because this function will be transformed from a point-in-time event to an ongoing and continual capability, our customers will be able to rededicate their time to strategic initiatives directly tied to their businesses’ bottom line.”   “Global Green Consulting Group understands, as we do, that in today’s data center the widespread deployment of virtualization combined with exponential growth in the cost of power demands a new level of intelligence that goes far beyond current products that simply collect data and report,” said Mike Rowan, Founder and CTO of Viridity Software. “We offer customers an order of magnitude increase in sophistication in how they can cross-functionally gather data, model and visualize their environment, as well as analyze the information collected, in order to create truly actionable strategies to run more efficient, highly optimized, eco-friendly data centers.”   “Today’s most successful organizations recognize that environmental and social corporate responsibility is vital to their company’s long term success. In fact, research demonstrates that in addition to meeting legally mandated governmental regulations, the adherence to such programs is associated with employee workplace satisfaction and customer loyalty, as well as reduced capital and operational expenses,” said Andy Lawrence, Research Director, Eco-Efficient IT, The 451 Group. “As this space continues to evolve, I believe we will see sustainability and environmental responsibility programs playing a much greater role across business generally, and especially at the more successful and forward looking companies.   Clearly, technology provides an opportunity for managers to develop these programs in a way that produces a good return on investment and a high level of control.”   About Global Green Consulting Group Global Green Consulting Group, Inc. is comprised of a high caliber, seasoned team of professionals whose skills represent a unique blend of sustainability consulting, technical vision, and service delivery expertise. This powerful combination of knowhow and experience ensures successful execution of our holistic approach, which enables us to deliver high value sustainability and business performance solutions that lead to compelling ROI initiatives. This is accomplished through our Sustainability Strategy Development, Environmental and Energy Management System Solutions Consulting, Data Center Power Optimization and Sustainability Managed Services. For further information, please visit:, call: 508-630-2275, or email:   About Viridity Software Based in Burlington, MA, Viridity Software is a pioneer in data center energy management and IT asset optimization solutions. Its software-only, agent-less approach offers customers a cross functional methodology for understanding the connection between physical infrastructure, IT equipment, and applications. Once these connections are fully understood, actionable strategies are provided that enable customers to run more efficient, less expensive, highly optimized, eco-friendly datacenters. For further information, please visit:, call: 781-425-2060, or email:   © 2010 Viridity Software, Inc. Viridity is a trademark of Viridity Software, Inc.. Global Green Consulting Group is a trademark of Global Green Consulting Group, Inc. All other brands and products names in this announcement may be trademarks or registered trademarks of their respective holder.   Contacts: Nicole Gorman Viridity Software 508-397-0131 508-630-2280   Alexis Legidakes Global Green Consulting Group