PCI Media Impact Welcomes Alleyne Regis as Its New Program Officer

Mar 2, 2010 4:40 PM ET


(3BLMedia/theCSRfeed) NEW YORK, NY - March 2, 2010 - Alleyne Regis will lead PCI Media Impact’s My Island- My Community program, which is taking place in the Eastern Caribbean. The Project focuses on communicating the effects of climate change by means of radio serial dramas broadcasting throughout the 9 islands that make up the Eastern Caribbean.      Alleyne Victor Regis was born and raised on the Eastern Caribbean island of Saint Lucia. He devoted 14 years of his professional life to working with the US-based non-profit group Rare. With training from PCI Media Impact, he spearheaded efforts in assisting the island of Saint Lucia develop, broadcast and evaluate the impact of more than 400 episodes of a entertainment-education based radio drama program entitled “Apwe Plezi” which ran on local radio for more than three years and addressed issues such as HIV/AIDS, spousal abuse, teenage pregnancy and drug abuse.   Rare together with PCI Media Impact went on to guide the islands of Grenada, Saint Vincent, Antigua and Dominica in the Eastern Caribbean to produce and broadcast a series titled “Coconut Bay”. Alleyne’s latest series, “Changing Tides”, has more than 380 episodes so far and is being aired on the islands of Palau, Kosrae, Chuuk, Pohnpei, Yap and the Marshall islands in the Western Pacific.    In 2004 “Changing Tides” won the Global Media Award. Alleyne is very proud of the fact that he and Rare were able to design and market through “Apwe Plezi”, their own condom brand in Saint Lucia. In 2005-2006 Alleyne attended the University of Kent’s MA in Drama as Research.   “Alleyne brings a wealth of relevant experience and wisdom to Media Impact. His many years of experience working with soap operas for social change, social marketing campaigns and capacity building equip him wonderfully to lead our work in the Caribbean and support our efforts globally.” - Sean Southey, Programs Director at PCI Media Impact   About PCI Media Impact Media Impactis an independent, non-profit organization founded in 1985 that is dedicated to the rights and empowerment of women, youth, and indigenous peoples; the promotion of education and health, including reproductive health and informed choice; sensitivity to national and local cultures; and the principles put forth in broadly accepted United Nations covenants and resolutions. Media Impact’s programs assist local media groups to produce, air, and sustain programs with advocacy and human rights messages, and facilitate the dissemination of programs as widely as possible, especially to the underserved.   Contact: Danforth Preston, Director of Development dpreston@mediaimpact.org   PCI5225