The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

National Geographic Fights Single-Use Plastic on All Fronts
Plastic pollution has become a trending topic over the past year. Companies have partnered with environmental organizations and nonprofits to upcycle plastic pollution, they have joined coalitions and launched a new initiative to address their supply chains – diverting plastic waste from our oceans. Plastic waste is such a critical issue, it was even the theme of this year’s Earth Day. With stakeholders from all industries working to decrease the impact of plastic pollutants, National Geographic kicked-off a multifaceted campaign leaning on its aptitude for storytelling in the hopes of reducing global reliance on single-use plastics.
DiversityInc Puts Medtronic on the "Top 50" List for 2018
After six years away from the workforce, Amanda Miranda returned to the engineering field through a Medtronic hiring initiative called Careers 2.0 – an initiative provides returnship opportunities for women in engineering after taking time away from the field. Amanda’s story is one of hundreds from around Medtronic that represent the company’s commitment to inclusion and diversity. Medtronic is being recognized for that commitment on DiversityInc’s Top 50 list.
Highlights from the Taproot Foundation's 2018 U.S. Pro Bono Summit
The Taproot Foundation’s U.S. Pro Bono Summit is an annual gathering of leaders from across sectors and industries with a shared vision to make the talents and skills of the business community accessible to social change organizations. The 7th annual Summit was held in San Francisco on April 18 and 19.

JetBlue’s Soar with Reading® Initiative Lands in San Francisco and Oakland This Summer
JetBlue (Nasdaq: JBLU) today announced San Francisco and Oakland, Calif. as the next locations to receive free book vending machines as part of its annual Soar with Reading program. This award-winning literacy initiative tackles the issue of “book deserts” and provides access to age-appropriate books to children in underserved communities. To kick off the eighth year of Soar with Reading, JetBlue also announced a new partnership with Simon & Schuster Children’s Publishing.

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