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Research & Reports
Research & Reports
Announcing the 2018 Cone/Porter Novelli Purpose Study
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.
Porter Novelli
Inclusion & Opportunity
Inclusion & Opportunity
Important Dialogue - Community Investment Has a Role to Play in a Diversity & Inclusion Strategy
Join LBG Canada companies on June 5, 2018 in Calgary, as we discuss community investment's role in a diversity and inclusion strategy. Nikki King, Plant Manager & Community Relations Lead at Iron Mountain, joins panelists that include leaders influencing corporate thinking on abilities, LGBTQ inclusion, Action 92 and Indigenous inclusion, and the UN Sustainable Development Goals.
SiMPACT Strategy Group
Events
Events
Lessons Learned At Engage For Good 2018
With a theme of ‘Creating Change in Changing Times,’ discussion focused on how companies and nonprofits can generate compelling brand Purpose in today’s environment of rising consumer and employee expectations. With notable speakers like The Obama Foundation’s Michael Strautmanis, REI’s Laura Swapp and Save the Children’s Carolyn Miles and a series of educational breakout sessions, #EFG18 combined inspirational conversations with actionable insights for practitioners.
Porter Novelli
Philanthropy
Philanthropy
Global HOPE – Our Journey One Year Later
How do you treat 11,000 new cases of pediatric cancer annually with only five pediatric oncologists? With those numbers, it’s not surprising the mortality rate for pediatric cancer in Botswana, Malawi and Uganda in southern and east Africa is as high as 90 percent.
Bristol Myers Squibb Company
Environment
Environment
One Year Later, Companies and Investors Are ‘Still In’ the Paris Agreement
Since its launch in June 2017, the We Are Still In coalition has doubled in size and grown in clout, becoming a national movement of nearly 2,800 leaders strong, including 1,800 companies and investors, working together to uphold America’s promise to meet the U.S. goals of the Paris Agreement. The signatories, which also include governors, mayors, tribes, cultural institutions, faith organizations, colleges and universities, represent 160.2 million Americans and more than $6.2 trillion of the U.S. economy.
Ceres

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