The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Carnival Cruise Line Named St. Jude Children’s Research Hospital’s ‘Corporate Partner of the Year’
Carnival Cruise Line – which has raised more than $16 million for St. Jude Children’s Research Hospital over the past eight years and serves as its Official Celebration Partner – has been named the organization’s “Corporate Partner of the Year” for its outstanding support through innovative fundraising activities and engaging on-site events for patients.
Tulsa, Okla. Student Wins Xylem-Sponsored U.S. Stockholm Junior Water Prize, Will Represent the U.S. in International Competition
The Water Environment Federation (WEF) proudly announced this week that Braden Milford of Tulsa, Oklahoma has won the 2018 U.S. Stockholm Junior Water Prize (SJWP), the nation’s most prestigious youth competition for water-related research sponsored by Xylem. Students from 49 states and Puerto Rico competed for the prize from June 16-17 at University of North Carolina at Charlotte. The SJWP aims to increase students’ interest in water issues, research, and careers, as well as to raise awareness about global water challenges. The competition is open to projects focused on improving water quality, water resource management, water protection, and drinking water and wastewater treatment.
SC Johnson Donation Supports First-of-its-kind Sustainable School in Fortaleza, Brazil
Building on the company’s longstanding commitment to education and continuing its more than 80-year legacy in Brazil, SC Johnson today proudly joined the State of Ceará and the Federation of Industry of Ceará (FIEC) to celebrate the construction of the new Escola Johnson in Fortaleza, Brazil. Through an SC Johnson commitment of $250,000, Escola Johnson will install solar panels that cover 100% of the electrical design of the facility – making it a first-of-its kind sustainable school in the area.
Allstate Foundation Purple Purse and Serena Williams Launch National Street Art Campaign to Make Domestic Violence and Financial Abuse Visible
Allstate Foundation Purple Purse, together with program ambassador and tennis champion Serena Williams, today announced a national street art campaign to educate the public about domestic violence and make the invisible weapon of financial abuse visible to all.
Shel Horowitz on Enlightened Self-Interest
What is meant by “enlightened self-interest,” and how does it inform consumer decisions? Shel Horowitz, a profitability and marketing consultant for green and sustainable businesses, thinks that moving forward, more and more of us will be doing our own legwork when it comes to making well-informed purchasing decisions. Furthermore, he thinks that more socially-responsible consumer choices have a hidden bonus: more profit. This week on Sea Change Radio, we speak to Horowitz about the ripple effect of socially-responsible business practices into developing nations, talk about the business edge that comes with being a socially responsible company, and break down the role of the general public in all of this.

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