In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.
Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.
Keep America Beautiful, the nation’s leading nonprofit that envisions a country in which every community is a clean, green and beautiful place to live, today announced that Noah Ullman has been named the organization’s new Chief Marketing Officer and Digital Transformation Lead.
How do you balance purpose and corporate responsibility? And how do directives from leadership fit into your employee volunteer program goals? Last (but certainly not least), how do you create a program that’s inclusive of employee wants? If this feels like a lot to juggle, you’re not alone.
The Bellona Foundation and Carnival Corporation & plc, the world’s largest cruise company with nine global cruise line brands, have signed an agreement of cooperation where the parties agree to work together to continue improving environmental and sustainability impact. The newly formed cooperation is based on the two parties’ shared vision of an even more sustainable cruise industry in a future zero emission society.
Property developer Canary Wharf has been a sustainability reporter since 1987. We spoke to Martin Gettings, Group Head of Sustainability at Canary Wharf, who told GRI that they use sustainability reporting to prioritize and focus on both reporting and action, and to "inspire our people, peers and partners to come together to make sustainability real."
Though they far outnumber men studying on college campuses, research shows that women are less likely than men to get meaningful advice and mentoring over the course of their school and professional careers.
Alessandro Bianciardi wanted to help get fresh water to communities that needed it the most -- rural farmers in areas that were hardest hit by climate change-induced drought. So when he and his team of engineers and designers at the company Planet set out to create a more affordable, scalable and radically sustainable solar still, they went right to the source of the most effective R&D process they knew of -- nature itself.
Today, Mayor William Peduto is excited to announce the grand opening of Cool Globes in Pittsburgh. The nearly 30 large globe sculptures - described as “public art with a purpose”- will be on display in Market Square, PPG Plaza and Gateway Center through early October. Cool Globes: Hot Ideas for a Cooler Planet aims to raise awareness of and inspire viewers to take actions on climate change.
Hormel Foods Corporation, in partnership with Albertsons and Vons stores, donated 24,840 units of SKIPPY® peanut butter to the Jacobs and Cushman San Diego Food Bank to support its School’s Out, Hunger’s Not Summer Food Drive.
The Schools’ Out, Hunger’s Not Summer Food Drive targets children living in poverty that stop receiving free meals at school when school is out for summer and often face hunger at home. In many cases, families are forced to rely on the food bank to feed their children over the summer months.
Shire employees around the world held events during the first week of June to bring awareness and action for the environment in honor of World Environment Day on June 5.
A 2007 study examined agriculture data from 200 countries and found that fruit, vegetable, or seed production from 87 of the leading global food crops is dependent upon animal pollination—more than 75 percent.
When the scientists looked at global food production from these crops, they found that 35 percent of the world’s food production comes from crops that depend on pollinators.
Rising 18 stories above the fields in rural Indiana, Duke Energy’s Edwardsport power plant is a technological marvel and among the cleanest coal-fired power plants in the world.
In an effort to spark a social movement against hatred in all forms, USC Shoah Foundation – The Institute for Visual History and Education, and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, today announced the winners of the 2018 IWitness Video Challenge.
Many people are fascinated with the Kingdom of Saudi Arabia, with its wondrous 21st Century blend of modern and medieval elements – and the country appears to moving along with rapid and dramatic changes under new royal family leadership (Crown Prince Mohammed bin Salman).
Food safety has always been important at Tyson and our team members are some of the finest in the world at ensuring the security and safety of the food we produce. Some of the documentation around those controls are still done in analog format (Excel spreadsheets, for example). But last week we announced an initiative that will lay the foundation for a digital transformation of our supplier management system. This initiative - through a partnership with FoodLogiQ, a Durham, NC-based software developer focused on food traceability - will test the applicability of blockchain within our supply chain.
In a first in the US, a company has entered into a syndicated sustainability-linked revolving loan. CMS Energy and its subsidiary, Consumers Energy, have entered into $1.4 billion revolving credit facilities from Barclays, the sole Sustainability Structuring Agent on the loan. This means that CMS can reduce its interest rate on the new credit by meeting targets related to environmental responsibility, CMS says. Sustainability-linked loans are products that allow issuers to demonstrate their commitment to sustainability, according to Barclays.
Summer is finally here and the team at Common Impact is excited to start your beach reading list with the latest and greatest in research, reports, and reflections on skills-based volunteerism.
This year, the Taco Bell Foundation awarded $3 million in Live Más Scholarships to 300 employees and youth across the country. Designed to help students pursue their unique passions that may not necessarily fit into the traditional “academic” or “athletic” categories, this year’s scholarship application drew nearly 8,000 submissions.
Maci was adopted just 51 days before turning 18. Her family is now the support system she always wanted. The Dave Thomas Foundation for Adoption believes all children, regardless of age, deserve a permanent family.
BNY Mellon is committed to promoting a more sustainable global economy. The company engages in numerous activities to help mitigate the effects of climate change through social investing initiatives. The 2017 CSR Report offers a closer look at how BNY Mellon is supporting our clients’ environmental objectives.
To mark the milestone of Sands Cotai Central’s opening in 2012, Sands China Ltd. created an anniversary celebration that not only delighted guests and patrons, it extended special benefits and engaged a number of local community organizations. A highlight of the anniversary celebration was a carnival at the property’s Paradise Gardens, in which 50 Sands China Care Ambassadors hosted 50 members of the Macao Special Olympics (MSO) to participate in activities such as balloon twisting, caricature sketching, magic shows, face painting, and more.
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
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Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
Subaru is dedicated to supporting those who need it the most in our communities. From donating food to Feeding America, providing essential items to...
Earth's beauty and resources should be appreciated now and preserved for generations to come. Discover the stewardship initiatives underway to protect...
As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...