News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

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Philanthropy & Cause Initiatives

Bringing Light to People Across the World

Teachers like Joseph Alter, and their students, are supplying energy to countries without access to electricity, thanks to We Share Solar® Suitcases and support from Wells Fargo.

Innovation & Technology

Robot Duck’s Aim: Helps Kids With Cancer Via Power of Play

A plush, robotic duck may soon become a fixture in the world of children who have cancer — a social robot that can be silly, happy, angry, scared or sick just like them, and help them cope creatively with their illness through the power of play. The duck, developed by robotics expert Aaron Horowitz and his company, is undergoing testing and is expected to be widely distributed by the end of this year.

Supply Chain & the Circular Economy

China Can Reduce Air Pollution By Repurposing Leftover Straw

HP uses shipping materials made from straw to help reduce environmental and health concerns.

Events, Media & Communications

Speaker Proposals Now Being Accepted for COMMIT!Forum 2018: Brands Taking Stands – The Long View, Oct. 23-25 in Washington

The Corporate Responsibility Association and CR Magazine are now accepting presenter proposals for the 2018 COMMIT!Forum conference to be held at MGM National Harbor Oct. 23-25. Submission deadline is March 15.

Research, Reports & Publications

Financing the SDGs

Responsible Production & Consumption

RSPO Announces Formation of the North American Sustainable Palm Oil Network (NASPON)

The Roundtable on Sustainable Palm Oil (RSPO) announces the formation of the North American Sustainable Palm Oil Network (NASPON), today following the 15th Annual Roundtable Meeting in Bali, Indonesia. In an effort to accelerate collaboration within the market, NASPON’s mission is to educate, build momentum and assist North American companies in making and delivering on commitments to source sustainable palm oil.

Environment

Internationally Recognized Sustainability Certifications Extended Into Turkey

SCS Global Services (SCS) is pleased to announce that it has partnered with DOĞA HSE Group to extend SCS’ internationally recognized sustainability services into Turkey. DOĞA will serve as SCS’ local representative in Turkey, offering a range of sustainability services and certifications for products and manufacturers.

Events, Media & Communications

Share Your Story at the 2018 Shared Value Leadership Summit

The Shared Value Initiative is seeking proposals for the 2018 Shared Value Leadership Summit's popular Storytellers speaking opportunities and we want the Summit stage to come alive with your story of shared value innovation and inspiration.

Education

Next Generation of Major Leaguers Prepare for the Future

Baseball's worldwide appeal was on full display from January 4-7 when the Major League Baseball Players Association and Major League Baseball hosted their annual Rookie Career Development Program (RCDP) at the Landsdowne Conference Center in Leesburg, Va.

Media & Communications

2017’s Top 10 Sustainable Business Stories – HBR Author Andrew Winston Weighs In – What Are Your Top 2017 Stories?

As we all quickly learned after the January 20 inauguration, the U.S. signaled it would be pulling out of the historic Paris Climate Accord – to become at some point in 2018 probably the ONLY country standing by itself. At least at the [Federal] governmental level.

And so, Trend #1, writes Andrew Winston, is the “Newtonian equal-and-opposite reaction from business, states, and cities – nothing short of amazing – their pushback on policy decisions is my #1 story of 2017.”

Media & Communications

Kroger Expands Fair Trade Certified™ Offerings

Kroger, in partnership with Fair Trade USA, announced today that its Simple Truth® brand will expand in 2018 to offer more Fair Trade Certified™ products. The Simple Truth® brand’s current portfolio of Fair Trade products spans multiple commodities, including coffee, cocoa, coconut, tea, sugar and agave, and leads the private label grocery industry in Fair Trade offerings.

Responsible Business & Employee Engagement

Glassdoor Celebrates Viacom as “Company We Wished We Worked For”

Viacom has recently snagged mentions as a company with jaw-dropping workspaces, as one of the top job destinations for working moms, and as one of the top large companies to work for. With such a multidimensional environment that continually cultivates young talent and encourages next-generation development programs such as Girls Who Code, it is fitting that Glassdoor recently named Viacom as one of “11 Companies We Wish We Worked For.”

Responsible Business & Employee Engagement

7 Trends to Put on Your Radar

Large scale disasters, design thinking, and more will affect corporate social responsibility professionals in 2018. Warren Buffet has stated that natural disasters have a greater economic impact than terrorism. As an example, Puerto Rico’s economy is expected to shrink by 8% because of Hurricane Maria, according to the Economist Intelligence Unit.

Responsible Production & Consumption

Bombay Sapphire's Laverstoke Mill is a Sustainable Marvel

Since 2011, Laverstoke Mill has been home to one of the most recognisable of gins, Bombay Sapphire.

Since the gin distillery took up residence, the most striking addition to this quiet Victorian site has been the two intertwining glasshouses, designed by Thomas Heatherwick’s studio. Behind these picturesque scenes though lies the heart of Laverstoke; the ecological and sustainability emphasis that is key to the site. A biomass boiler uses by-products from the distillation to provide heat and hot water; through this, coupled with a photovoltaic array and a hydro-electric turbine on the river, up to 85 per cent of the site’s power is self-generated to reduce its carbon footprint.

Responsible Business & Employee Engagement

Philip Morris Is Giving up Cigarettes – And Asking Consumers to Do the Same

Although it may seem counterintuitive for a company to discourage consumers from buying its products, we have seen this strategy work in brands’ favors in the past – Patagonia’s “Don’t Buy This Jacket” campaign resulted in an overwhelming positive response from consumers who took extra time to learn about the brand’s mission before making a purchase. Now, one company with a notoriously controversial product is attempting to pivot its business model to be more socially responsible – and marketing directly to consumers during this transition.

Responsible Business & Employee Engagement

Smithfield Foods Achieves Industry-Leading Animal Care Commitment, Unveils New Virtual Reality Video of Its Group Housing Systems

Smithfield Foods, Inc. is proud to announce that it has fulfilled its industry-leading commitment of providing group housing systems for pregnant sows on all company-owned farms in the United States. Smithfield also released a 360-degree, virtual reality video that transports viewers to a company sow farm.

Social Impact & Volunteering

Marina Bay Sands Team Members Share: What Volunteerism Means to Me

Brandon Cheong, Shift Manager, Loyalty Club at Marina Bay Sands, first started volunteering while still in school at a local animal shelter after being inspired by United Nations Messenger of Peace, Dame Jane Goodall. This sparked a lifelong commitment to volunteerism as he believes in giving a voice to those who cannot speak for themselves. He has devoted time volunteering and fundraising for Save Our Street Dogs (SOSD) and Voice for Animals (VFA).

Responsible Business & Employee Engagement

WEC and DFGE Expand Their Partnership to Foster Transparent CSR Information

World Environment Center (WEC) and DFGE Institute for Energy, Ecology and Economy will expand their cooperation to help organizations to better integrate Sustainability Intelligence into companies’ daily business from a corporate as well as from a global perspective. First outcome of the partnership will be another webinar in March 2018 addressing "Climate-related Disclosures and Investment Decisions".

Education

Solving the Immunology Puzzle: A Scholar's Journey From Caltech to Forbes 30 Under 30

In high school, Marvin Gee was fortunate to get a jump start on his research career, working at the National Cancer Institute. Cancer had been a personal interest of his because of the death of his uncle who battled with the disease. His early exposure to bioscience research helped him realize that biology is like a complicated puzzle. It all eventually fits together to make perfect sense.

Responsible Business & Employee Engagement

Brands That Are Brave, Win

In the context of higher expectations for honesty and bravery about what really matters in our lives, BBMG partnered with Planned Parenthood Federation of America to empower women with confidence, clarity and control around their sexual and reproductive health. The organization’s new app, Spot On, a birth control and period-tracker enables women to track their menstrual cycles, manage their birth control and learn more about their bodies. While developing their launch campaign, we identified five strategies for shifting behavior through bravery.

Awards, Ratings & Rankings

Visa Named a Top 100 U.S. Green Company

At Visa, our commitment to operating as a responsible and sustainable company includes a focus on understanding and minimizing the environmental footprint of our payments ecosystem. That is why we are pleased to announce our recognition as one of the top 100 U.S. companies on the Newsweek Green Rankings 2017 list, produced in partnership with Corporate Knights. Visa placed at #73, up 170 spots from the previous year ranking and first among U.S.-based payments networks.

Responsible Business & Employee Engagement

Prudential’s Data-Driven Approach to Engaging Middle Management Employees

As one of Fortune’s (and Benevity’s) Most Admired Companies, Prudential has a social mission at the core of its business model—that everyone should have the opportunity to achieve financial security. They’ve committed over $1 billion to their hometown of Newark through initiatives like impact investments, grants to nonprofits and infrastructure projects. And even with great participation rates and rave feedback on their Goodness program, Prudential CARES, the company is continuously looking for ways to expand and improve by digging into the data. Learn how Prudential used data to increase participation in community impact programs.

Responsible Business & Employee Engagement

Survey Open! Dave Thomas Foundation for Adoption’s Annual Survey of Best Adoption-Friendly Workplaces Opens Today

The Dave Thomas Foundation for Adoption wants to recognize your company as a 2018 Best Adoption-Friendly Workplace.

Sustainable Finance & Socially Responsible Investment

Why Gyms Love January: Leveraging Behavioral Economics for Financial Health

People are famously irrational when it comes to financial matters. We can’t seem to resist wasting money on things that we know aren’t beneficial. MetLife Foundation‘s Evelyn Stark offers a painfully familiar example: “We join gyms every January. We stop going every February. And yet people don’t stop paying for the gym until you have to renew – which is probably the following January. And you may actually renew, because you think, ‘This year, I’m going to go.'”

Latest Campaigns

  1. Communities and People
    Employees are our most valued resource and are at the center of everything we do. Their talent, diversity, and commitment are crucial to our...
  2. AEG's Commitment to Sustainable Operations
    AEG's sustainability initiatives are designed to reduce our consumption of the planet’s limited resources. Through our comprehensive sustainability...
  3. Tapestry I The Power of Our People
    We aim to foster a culture of purpose and fulfillment at Tapestry by embedding equity, inclusion and diversity throughout our organization, and...
  4. AEG Celebrates Inclusion
    At AEG, we embrace inclusion and strive to create a workplace where our employees feel welcomed, valued and respected for the viewpoints, ideas...
  5. Kingfisher Around the World
    The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
  6. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  7. Goals That Inspire: Positive Social Impact
    Through our Goals That Inspire we strive to make a positive difference in our communities by relying on our ability to understand their needs and then...
  8. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...
  9. International Paper | HEALTHY & ABUNDANT FORESTS
    Vision 2030 Goal: Lead forest stewardship efforts globally
  10. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  11. PotlatchDeltic 2024 Corporate Responsibility Report
    PotlatchDeltic’s 2024 corporate responsibility accomplishments include: Forests: Planted nearly 29 million seedlings and protected 7,880 miles of...
  12. Climate Stabilization
    SCS is working to advance climate accounting and reporting based on the latest climate science to help stabilize climate below temperature thresholds...
  13. Paris 2024 Olympic and Paralympic Games
    The vision of Paris 2024 Paris 2024 will see a new vision of Olympism in action, delivered in a unique spirit of international celebration. We will...
  14. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  15. PSEG People & Communities
    PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...