Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.







Editors Pick

Health & Healthcare

Swinging for the Fences - a Doctor's Take on Volunteering

I recently volunteered at a Washington Nationals Youth Baseball Academy event, supported by VSP Global. My most memorable patient was a fifth-grade girl who never had an eye exam. She was uncorrected at 20/200 in each eye. After the exam, I witnessed her seeing clearly for the first time. Her reaction? An ear-to-ear smile.

Events, Media & Communications

21st Century Fox Celebrates 'Pitch' by Partnering with Women's Sports Foundation to Expand Girls' Access to Sports

Ginny Baker, the fictional first female player in major league baseball, will make her way to television this fall on FOX's newest drama Pitch, and to celebrate her inspirational story, 21st Century Fox has announced a new partnership with the Women's Sports Foundation (WSF) to help break barriers for girls in their own communities and take their athletic achievements to new heights.

Environment

Asbestos May Become One of Ten Chemicals Reviewed Under the New TSCA This Year

Since the reform of the Toxic Substances Control Act (TSCA) was passed by the Senate and signed into law two months ago, the EPA has received mounting pressure to deliver on promised regulatory improvements and demonstrate their commitment to the spirit of the new law. Industry stakeholders should ensure they are informed about the results of chemical evaluations under the new TSCA law, especially since chemicals that failed to be regulated previously could now become banned. Asbestos, a proven carcinogen, may be one of the first on that list as growing public awareness and civic pressure push the EPA to take action.

Energy

Avista Receives Grant to Pilot a Shared Energy Economy Model

Recently, Avista was awarded a grant from the Washington Department of Commerce and Governor Jay Inslee’s Clean Energy Fund 2 to demonstrate how a Shared Energy Economy can benefit Washington energy consumers. The grant is the latest example of Avista’s 127-year history of innovation and positions the utility for the energy future.

Education

Detroit Basketball Player Andre Drummond Joined JetBlue in Detroit for its ‘Soar With Reading’ Initiative

Last year, JetBlue launched an online #BookBattle competition as part of its award-winning Soar with Reading program. The airline asked crewmembers and the public which community -- Detroit, Fort Lauderdale, Houston, Los Angeles or New York City -- should get 100,000 new children's books from JetBlue in 2016. Nearly 1.3 million online votes were cast and Detroit triumphed with 48 percent of the vote.

Sustainable Finance & Socially Responsible Investment

Wells Fargo Donates $500,000 for Phoenix-Area Revitalization Efforts

Wells Fargo & Company (NYSE: WFC) today announced a total of $500,000 in donations for seven local nonprofits will help revitalize Maricopa County neighborhoods through the Wells Fargo NeighborhoodLIFT® program.

Social Impact & Volunteering

Atlas Copco's Community Engagement Project, Water for All, Turns 32!

Philanthropy & Cause Initiatives

The UPS Foundation

Innovation & Technology

As Seen on The Guardian: What Will the Highway of the Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive.

Energy

Sustainability in Action | Mocksville Efficiency in Manufacturing

Ingersoll Rand’s Mocksville, North Carolina, manufacturing facility has enabled a 6 percent reduction of energy consumption in recent months.

Health & Healthcare

Anthem Blue Cross Partners With Community Organizations To Help Prevent Diabetes

Working with community groups such as Black Women for Wellness and Valley Jewish Community Center as well as large, national organizations, Anthem Blue Cross has launched an ambitious diabetes prevention program to educate, treat and support its members who are at risk of developing type 2 diabetes.

Philanthropy & Cause Initiatives

Join Keystone Human Services International in Building Inclusive Global Communities

Keystone Human Services International is part of an ongoing global effort to create a society where people with disabilities receive appropriate support and have the same opportunities and support as everyone else. Join us as change agents and support our work to make the world a safer, more inviting place for all people.

Education

What's Trending in Back-to-School Cause Marketing

Parents, teachers and communities are going to great lengths to increase attendance and create a vibrant learning environment for kids heading back to the classroom, from a 4th-grade teacher's viral "welcome back" rap video, to an Arizona mayor going door-to-door to urge high school dropouts to re-enroll. And companies are joining in as well, lending their unique tools and assets to help kids grow and learn both in and outside of school. Here's a sampling of back-to-school cause marketing campaigns that caught our eye:

Social Impact & Volunteering

Giving Back the Aimia Way to Create Real Social Value

Innovation & Technology

Qualcomm Invests in a Sustainable Future [Video]

The Internet of Things (IoT) narrative has evolved drastically over the past two years, and today we have even more opportunity to redefine what’s possible with connectivity to make cities, cars, homes and devices smarter and more sustainable. At Qualcomm, we take pride in innovating for the greater good, and are excited about the opportunity to help shape the narrative about the role of IoT in enabling economic development and smart urban infrastructure.

Responsible Business & Employee Engagement

The Personal is Professional: BSR Conference Brand Camp

We are certainly living in interesting times. Who would have imagined that a social media platform once widely (and unfairly) derided as a way for the bored to update the bored on their daily minutiae would make front-page coverage in major media outlets—and be considered a huge influence in a presidential campaign?

Research, Reports & Publications

Caterpillar: Work That Matters

2015 was a year of innovation and encouraging all Caterpillar employees to band together and share ideas, big and small, to drive efficiency.

Philanthropy & Cause Initiatives

Arby’s Kicks Off 2016 National Restaurant Fundraiser to Help End Childhood Hunger in America

Childhood hunger lives in communities large and small across the country, with no regard for geographic or demographic boundaries. In an effort to raise awareness to this issue and help end childhood hunger in America, Arby’s® restaurants are teaming up with their guests to make a difference. Starting today through Oct. 9, 2016, the Brand is hosting the 2016 Arby’s Foundation National Restaurant Fundraiser, where guests can make in-restaurant donations to support the Arby’s Foundation and its mission to end childhood hunger in partnership with No Kid Hungry.

Diversity & Inclusion

Surprise--You are the New Plant Safety Person! Now What?

Much to your surprise, you have suddenly become the new plant safety person. And on top of that, you have little or no background in safety! Unfortunately with downsizing/right-sizing and budget cuts, this kind of move has become increasingly common at the plant level, despite the importance of EHS to the operation.

Instead of thinking you were in the wrong place at the right time, think of this as an opportunity—as actually being in the right place at the right time. Rather than feeling overwhelmed with your new job title and associated tasks, you can start working your way towards becoming a well-informed, knowledgeable safety person by following some simple steps.

Social Impact & Volunteering

5 Strategies to Convince Your Boss to Send You to VM Summit 16

Since you realize that VM Summit 16 is the place to collaborate with other employee volunteer program managers (as well as with volunteer managers from nonprofits), you know you’ll leave having learned a thing or two, like how to create the most impactful partnerships possible. Knowing all of this, perhaps you still lack internal support from your company to get you to VM Summit 16. That’s why we’re sharing 5 strategies to convince your boss, or the person who makes conference decisions at your company, to send you to VM Summit 16.

Social Impact & Volunteering

Meet Minsi Tails Council/Boy Scouts of America - 2016 Pocono Mountains Community Fundraiser Winner

Since its inception in 2004, the Pocono Mountains Community Fundraiser has grown to be the largest single fundraiser event in Monroe County, giving back more than $2 million to the community. More than 480 community enthusiasts attended this year’s event, titled “Keeping It Close to Home.” Event founder, Diamond Sponsor and host Sanofi Pasteur once again covered all event costs. As a result, 100 percent of ticket sales and sponsorships directly benefitted the non-profit recipients.

Environment

Sappi’s Key Performance Indicators: Water

All pulp and paper mills in North America use and treat water in accordance with comprehensive environmental permits. Our North American mills use only surface water sources (rivers and lakes) and return treated water to the same primary source.

Diversity & Inclusion

Two HP Directors Land Savoy’s Power 300 List

At a time when racial divisions in the U.S. – and other parts of the world – seem to be more prevalent, HP is quietly taking pride in the work that it’s doing to bring about change. For a company the size of HP, one of the areas where it can have the biggest impact is in its hiring practices – from entry-level positions to the executive ranks.

Latest Campaigns

  1. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  2. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  3. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  4. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  5. Aflac Insights
    Learn more about Aflac’s survey findings to better understand workplace trends as well as consumer attitudes, habits and opinions toward health and...
  6. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...
  7. EVP Campaign
    Driving awareness of DP World’s Employee Value Proposition across the Americas, showcasing the company’s purpose-driven mission, talent strategy, and...
  8. Aflac Voices
    Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.
  9. Plastics Footprint
    We aspire to be a leader in driving innovative solutions that address the problem of plastic pollution and enable a circular economy. We are committed...
  10. Accelerating access to healthcare technology
    We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...
  11. Health & Nutrition
    Be the leading nutritious and sustainable product development partner for our customers, developing industry leading solutions that enable the...
  12. Sustainability by Antea Group
    At Antea Group, we believe the best sustainability programs integrate sustainability into core business practices, we identify and act on relevant...
  13. Environment, Social, and Governance (ESG)
    The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
  14. Made to Move Communities
    About the Made to Move Communities program Launched in 2020, the Made to Move Communities program engages young minds to explore real-world...
  15. Cascale Events
    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...