Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Education

Increasing STEM Access and Changing Perceptions

Sometimes ideas are hatched and shared in the most fortuitous places — and you don’t even know it. It all began when one of my team members and I were at our first Global Communicators Conference in Wiesbaden, Germany, following the acquisition of the company that we had been working for. It was an awe-inspiring experience, mainly because our new company — Merck KGaA, Darmstadt, Germany — was launching a completely new brand and this was one of the first internal events to showcase the new look, feel and messaging. In light of this new approach, we formed teams to come up with new ideas that supported our new brand. Daniel Sherling, the auteur of this novel concept, shared his concept of creating a mobile science lab out of a shipping container that could address the need we saw around acc

Philanthropy & Cause Initiatives

Team Viacom Joins the Fight against Cancer with Cycle for Survival

Cycle for Survival was founded by Jennifer Goodman Linn and her husband Dave Linn. Jen had previously worked as the SVP of Brand Marketing at Nickelodeon where she led the brand and its overall company initiatives. In addition, she worked on the marketing for pro-social initiatives, spearheaded the company's multicultural marketing efforts, and oversaw consumer and trade advertising. At the age of 33, Jen was diagnosed with MFH sarcoma and led a courageous seven-year battle with a rare form of cancer. After a fearless fight, Jen passed away in July 2011, but her legacy continues to live on to help fund groundbreaking discoveries in cancer research.

Events, Media & Communications

Global Pro Bono Rising in Latin America

PYXERA Global is an active contributor in the design of the Pro Bono Network’s Latam Pro Bono Summit, taking place in Mexico City, Mexico on March 27 and 28. The summit will shine a spotlight on how Global Pro Bono is a powerful approach to gaining new business insights, social responsibility, and leadership development.

Events, Media & Communications

Scientific and Technological Breakthroughs are Transforming Global Brands

Advances in science and technology are creating opportunities for companies to rethink how they deliver value to their customers in support of new societal aspirations aligned with their views of the Good Life of today. SB'19 Detroit will showcase evidence of how these driving forces support brands in their transition to a more sustainable future, allowing them to compete in the marketplace.

Sustainable Finance & Socially Responsible Investment

Strong Backing for Tax Transparency From Investors

A future where disclosure of the taxes paid by businesses is common international practice is one step closer, following widespread and trans-national support received through a GRI consultation on creating a new reporting standard for corporate tax.

Health & Healthcare

Whole Kids Foundation Invests $1.2M for 600 New Edible Gardens for Schools & Nonprofits Serving 450,000 Students

The $1.2 million investment will serve 457,021 students by providing $2,000 grants in 48 U.S. States and 9 Canadian provinces. School gardens provide hands-on experiential learning that ties into every common core subject from math to science to art.

Responsible Business & Employee Engagement

Schneider Electric's Commitment to "Zero Waste to Landfill"

By 2020, 200 of our sites will be zero waste to landfill, meaning 95% of metal and 97% of non-metallic waste is recovered.

Philanthropy & Cause Initiatives

Freeport-McMoRan’s Safford, Arizona Community Investment Fund Awards $100,000 in Grants

The Freeport-McMoRan Community Investment Fund (CIF) recently selected the recipients and awarded grants totaling $100,000 for various improvement projects in Safford, Arizona.

Philanthropy & Cause Initiatives

Employees in Companies of All Sizes Give to Community

Employees in companies of all sizes give to community, $42.8M in 2017 alone! And companies that match, exceed others in engagement.

Sustainable Development Goals

Legislation to Keep U.S. in the Paris Agreement Builds on Congressional Momentum for Climate Action

The sustainability nonprofit organization Ceres applauds U.S. House leaders for taking bold action today with the introduction of new legislation aimed at tackling climate change by ensuring the U.S. remains in the historic Paris Agreement.

Philanthropy & Cause Initiatives

The Nonprofit 10 Percent

Those of us who work for or support the nonprofit sector have always known how important it is to the nation’s health, environment, safety net, creativity and quality of life. From churches to cultural centers to food banks, schools and humanitarian organizations, the nonprofit sector feeds the nation’s soul, its heart and its body. But, it’s also critically important to the nation’s economy and job market.

Philanthropy & Cause Initiatives

US$800,000 in Grants to Tackle Global Hunger Through Food Banking

The Global FoodBanking Network (GFN) announced today a total of US$800,000 in grants for food banking organizations across the globe through the Zero Hunger Food Bank Challenge.

Social Impact & Volunteering

Navigating Digital Transformation - Technology Roadmap for Nonprofits

VMware technology forms a digital foundation for organizations that are changing the world. From virtualization to cloud computing and mobile technology, two decades of innovation have given rise to a more connected planet. Even as new technologies emerge and connect us, the world continues to face complex, interconnected and systemic issues like growing inequality, access to opportunity and education, and climate change.

Environment

Kevin Walker on Our Grand Food Bargain

You’re walking the aisles of your local grocery store, picking out fresh ingredients for dinner — you get to the counter, pay for it, bag it, and you’re off. Pretty simple, right? Well, that little mindless exchange was the product of thousands of years of human development.

Education

Why Do Those Mountains Look so Different?

“Why do those mountains look so different?” So said a young girl to her grandfather. She was used to the saguaro cactus of Tucson Arizona, but here they were hiking in the Teton National Forest past a mountain covered with lodgepole pine trees.

Environment

Earth Hour 2019: A Single Hour to Inspire a Movement to Protect Our Planet

This Saturday, March 30 at 8:30 PM local time, individuals, businesses and cities around the world will switch off their lights for one hour to celebrate Earth Hour and recommit to protecting the planet.

Responsible Business & Employee Engagement

Putting Sustainability at the Heart of the Fourth Industrial Revolution

The fourth industrial revolution is underway. But if we fail to accelerate sustainable production for our planet, people and communities, we may not witness a fifth industrial revolution at all.

Events, Media & Communications

Championing Women and Celebrating Originality, the Bacardi Spirit Forward Women Empowerment Series Returns for Its 2nd Year

Bacardi Women In Leadership, in partnership with PUNCH, is pleased to present the second annual Spirit Forward Women Empowerment Series, dedicated to championing the outstanding individuals that make up the hospitality community, and elevating them to their highest potential. Kicking off April 1st in Chicago, and then onto Los Angeles and New York, this year's Spirit Forward will examine timely topics such as representation, innovation, and disrupting the status quo, all through the lens of "originality," and from a diverse group of voices both inside and outside the hospitality community.

Environment

Fake Leadership Is Dangerous When It Comes to Corporate Sustainability, Plastic Pollution and Climate Change

Lately I’ve been thinking a lot about the state of corporate sustainability and how it’s not delivering on the promise of a sustainable business model. Before you contest that fact, remember that in 2018 CO2 emissions hit their highest level in recent history, plastic pollution continues to get worse and is now in our food chain, biodiversity loss is accelerating, and at no time has the rate of species loss been greater. This is all happening under our watch. The positive inputs from Corporate Sustainability, CSR, Conscious Capitalism, Social Innovation and Impact Investing look very promising but the outputs are increasingly disturbing.

Diversity & Inclusion

Hallmark Leader Profiles | Q & A With Michelle Vicary About Promoting Diversity and an Inclusive Workforce

Q: What has been the biggest positive Crown Media has seen from having diverse leadership?

A: Having a diverse mix of voices and perspectives — not just among senior management but throughout the whole company — contributes greatly to the quality and depth of our programming.

Media & Communications

CECP Announces Nielsen CEO David Kenny, NRG CEO Mauricio Gutierrez, and Siemens USA CEO Barbara Humpton to Join Board of Directors

As part of its continuing efforts to create a better world through business, Chief Executives for Corporate Purpose (CECP) announced that it has added three top CEOs to the organization’s distinguished Board of Directors: Barbara Humpton, CEO, Siemens USA; David Kenny, CEO, Nielsen; and Mauricio Gutierrez, President & CEO, NRG Energy. As a CEO-led coalition of more than 200 of the world’s largest companies, CECP believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines a company’s success.

Sustainable Development Goals

This Old House Teaches U.P. Residents, and an Appliance Manufacturer, New Tricks

The five tenants living in Michigan Tech’s Sustainability Demonstration House (SDH) recently welcomed 30 additional residents and $13,000 in Whirlpool appliances.

Health & Healthcare

UPS Partners With Matternet to Transport Medical Samples Via Drone Across Hospital System in Raleigh, N.C.

When it comes to healthcare logistics, minutes matter. UPS is teaming up with Matternet and WakeMed to launch the first revenue-generating #drone delivery in the U.S., to increase medical delivery efficiency, reduce costs and improve the patient experience.

Responsible Production & Consumption

Responsible Gaming: Dr. Bo Bernhard

For the past seven years, Dr. Bo Bernhard, world-renowned responsible gaming expert, has led the responsible gaming ambassador training program at Las Vegas Sands properties across the globe. Dr. Bernhard serves as the executive director for the International Gaming Institute (IGI) at the University of Nevada, Las Vegas (UNLV), where he oversees all research and academic functions.

Innovation & Technology

Lockheed Martin Uses Virtual Reality And 3D Printing To Reduce Injuries On The Job

Four Lockheed Martin (NYSE: LMT) teams advance as finalists in the 22nd Applied Ergonomics Conference Ergo Cup® Competition, which showcases innovation aimed at reducing risk of injury in the workplace. Lockheed Martin will be one of over 20 companies discussing their ergonomic innovations in the Ergo Cup Competition.

Latest Campaigns

  1. KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service
    KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...
  2. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  3. IWBI | WELL Building Standard
    Our built environment can shape our habits and choices, regulate our sleep-wake cycle, drive us toward healthy and unhealthy choices, and passively...
  4. Scotts Miracle-Gro | Environment Improvement
    Earth's beauty and resources should be appreciated now and preserved for generations to come. Discover the stewardship initiatives underway to protect...
  5. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  6. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  7. Investing in our Communities
    We invest in sustainable community outcomes that improve lives.
  8. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  9. FedEx Cares | Overall
    FedEx Cares is our global community engagement program and one way that we live out our purpose of connecting people and possibilities. Our goal is to...
  10. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...
  11. Coach Foundation | Dream It Real
    To help break cycles of inequality, we empower the next generation to reach their full potential through higher education.
  12. Accelerating access to healthcare technology
    We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...
  13. IWBI | Workplace Wellness
    A WELL Certified™ project has the potential to add measurable value to the health, well-being and happiness of people in the buildings. It can also...
  14. Cascale Events
    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
  15. AEG Celebrates Inclusion
    At AEG, we embrace inclusion and strive to create a workplace where our employees feel welcomed, valued and respected for the viewpoints, ideas...