When Taproot got its start as an organization in 2001, we used to say "Pro bono isn't just for lawyers." We were determined to prove that we could power the nonprofit sector with other forms of corporate expertise, like pro bono marketing, strategy, finance, design, and HR.
15 years later, our narrative has evolved. Now we say "pro bono isn't just for marketers, strategists, finance professionals, designers, and HR specialists." Today professionals are going beyond traditional expertise and applying specialized skills and emerging forms of problem solving to the pro bono they provide.
