TD Bank Group Launches Initiatives to Support a Sustainable and Prosperous Future
TD Bank Group (TD) today announced a set of initiatives to advance the low-carbon economy of the future.
Smithfield Foods and Vons Join Forces to Donate More Than 38,000 Pounds of Protein to Feeding San Diego
Smithfield and Vons representatives presented the donation to Feeding San Diego at an event that raised awareness of hunger’s impact in the local community. Members from all three organizations discussed the significance of protein donations in helping the nearly 400,000 individu
Changing Consumers Ignite Food Revolution
Elke Richards drives two hours to Maple Grove every month to shop at Whole Foods and Trader Joe’s, both of which offer more organic groceries or minimally processed food than she can find near her home in Alexandria. In the summer, she goes to farmers markets for locally grown produce. For meat, she visits a local family farm that raises sheep and cattle using environmentally friendly land management practices.
Whirlpool Tool Makers Donate Bikes to Needy Children
Whirlpool Corporation employees in Ohio collected enough money to purchase and donate dozens of bikes for children in need this holiday season.
“Man’s Best Friend” Takes on New Meaning Thanks to the Avalanche Dogs of Wasatch Backcountry Rescue
Outdoor enthusiasts hold few people in higher regard than the brave men and women who provide medical aid on the slopes – and sometimes these professionals are assisted by another kind of hero, who leads the way and finds the rescue. Thanks to nonprofit Wasatch Backcountry Rescue’s (WBR) International Dog School, dogs around the country receive the intense training required of avalanche rescue dogs.
NH Liquor Commission & Jack Daniel’s Encourage Customers to Celebrate Responsibly This Holiday Season
The New Hampshire Liquor Commission (NHLC) and Jack Daniel’s Tennessee Whiskey are encouraging responsible alcohol consumption and service during the 2017 holiday season through their award-winning Live Free & Host Responsibly campaign.
To Boldly Go to the Next New Frontier, Look Down
We support the recent Noble Research Institute announcement. To date, General Mills has invested almost $3 million to support soil health research and practices. Together with The Nature Conservancy, Soil Health Partnership, Soil Health Institute and other industry leaders, we are striving to implement practices on more than 50 percent of U.S. farmland.
GRI
Benchmarking Reporting: GRI’s New Service Reveals Trends and Opportunities
GRI’s new Benchmarking Service helps you to understand how your reporting compares to what your peers are doing in your industry, country and region, and is a useful tool to showcase the ROI of sustainability reporting.
These Brands Are Starting Movements (And Your Brand Can Too)
Delivering on brand relevance also requires welcoming more and different voices to the table, using our collective wisdom to solve problems together and rallying consumers and employees to take action with us as brands. When net trust in global corporations is less than zero, it is understandable that brands may feel overwhelmed and afraid to go it alone. That is why thoughtful partnerships can empower brands to tackle meaningful issues without feeling like they are straining credibility or speaking out of turn.
Consumers Want Brands to Put a Stake in the Ground on Issues That Matter
More than ever before, consumers want brands to put a stake in the ground. It is not simply about reacting to today’s news cycle, but rather knowing where you stand and standing strong when issues arise.

As traditional corporate philanthropy efforts have ceased to capture the love and loyalty of consumers, it is time to rethink old models of CSR and consider how your brand’s purpose can translate to more meaningful and culturally relevant efforts that excite and engage consumers.

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