How Virtual Reality is Changing Cause Marketing
As technology continues to change how we interact with the world around us, more cause marketers are harnessing the power of virtual reality (VR) to create entirely new, shocking, eye-opening and honest immersive experiences – bringing consumers along on the cause journey like never before.
5 Ways to Build Your Company's Reputation for Sustainability
Sustainability is no longer just a compliance requirement. It’s a business opportunity, and some argue a business imperative, that can give companies a competitive edge by growing something that’s become increasingly important to consumers: brand trust. New consumers are very active with technology and social media and have the ability to influence the wider audience, either positively or negatively. Reaching them is crucial, and some companies are struggling to adjust to the new reality. Building your brand’s reputation for sustainability will help you create sustained trust.
Training Camp: Team Building Activities Inspired by Football
We are at the end of July and that means training camp for the National Football League (NFL) 2016 season is just around the corner. Before the teams officially take the field in the fall, they will spend copious amounts of time practicing and preparing this summer.
Incentives Draw New York GM Plant to Install Solar Array
With 16 solar installations in the United States, General Motors takes the top spot among automakers for solar energy use in the nation. Its latest installation can be found at the company’s Rochester Operations plant in New York – a 466-kilowatt array expected to power 3 percent of the facility’s electricity.
#NationalParksWeek: Cox Conserves Heroes Making a Difference
Its #NationalParksWeek. Across the nation, volunteers are preserving local parks and helping create new outdoor spaces for their communities to enjoy. Here are some examples of how Cox Conserves Heroes are supporting local parks. View the videos to learn more about their projects.
More Ethanol Could Reduce GHG ​Emissions ​By 14 Percent, New Study Shows
There has always been a controversy around the ethanol in relation to its environmental credentials. Detractors say it could actually be worse than fossil fuel while supporters ​claim that​, by and large, it ​can help ​clean​ up transportation​, a major source of emissions that cause global warming.

Skills-Based Volunteering as Corporate Self-Care
Companies are frequently likened to machines–departments chugging away in happy synchrony like a well-oiled machine. It’s easy to see why this analogy exists. It works most of the time, and it helps us to emphasize company necessities like efficiency and functionality. When we want to shift that focus towards the overall health of a company, however, we are better served by a more humanized approach.

Within our new analogy, we can reflect on how a person remains healthy.So, self-care is vital for the person, and by extension, is vital for the company. What, then, is the corporate equivalent of getting plenty of sleep, eating your veggies, and maintaining a constructive mindset? I suggest skills-based volunteering as a holistic approach to corporate health.
Infinite Information in Corporate Climate Change Decision-Making
Climate Change Risk expert Dr. Mark Trexler addresses the problem of "Infinite Information" a key barrier to making wiser, more prudent decisions using actionable information.
Site Selection Magazine Corporate Social Responsibility (CSR) Analysis
Do some states attract more progressive companies while others receive investment from companies who are thought to be less socially progressive? If so, why might this occur?

Uncovering a Smart City’s Impact: A Conversation with Chandana Vangapalli
There’s a lot of talk about how smart cities of the future will benefit society and the world around us. Take the environment, for example. We believe that the technology enabling smart cities has the potential to reduce carbon emissions and other air pollution, and could help empower cities to better manage resources like water and energy.

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