George Bandy, vice president of sustainability and commercial marketing for Mohawk Group, from Neocon 2018, discusses the company’s Merchandise Mart showroom, displaying the breadth of the company’s offerings and the connectivity among designs, biophilic design, market branding, and sustainability.
Keep America Beautiful, the nation’s leading nonprofit that envisions a country in which every community is a clean, green and beautiful place to live, today announced that Noah Ullman has been named the organization’s new Chief Marketing Officer and Digital Transformation Lead.
In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.
Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.
While sustainability is a competitive advantage for many companies, it can be difficult to break through the noise to get a media mention. In addition to sharing sustainability stories, we will explore best practices for making them “pop” to garner media attention.
The sustainability nonprofit organization Ceres announced today that The Hershey Company (NYSE: HSY) has joined the Ceres Company Network. As a new member of the Ceres Company Network, Hershey joins more than 50 companies, including dozens of other Fortune 500 firms that recognize the benefits of integrating sustainability into their core business strategies to drive innovation and build long-term resilience.
CECP: The CEO Force for Good announced the addition of Kari Niedfeldt-Thomas as Managing Director, an integral part of CECP’s senior leadership team. As a CEO-led coalition of more than 200 of the world’s largest companies, CECP believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines a company’s success. As the former Executive Director of The Mosaic Company Foundation, Kari brings multiple years of experience in corporate social investments, company strategy, and business development.
Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, will join the International Crisis Management Conference (ICMC), as a sponsor of the two-day event in Boston April 24-25. The conference will cover the characteristics of a crisis, a framework to manage the life cycle of a crisis and provide training for preparedness professionals.
International Flavors & Fragrances Inc. (NYSE: IFF) (Euronext Paris: IFF), a leading innovator of sensory experiences that move the world, announced in its newly published 2017 sustainability report that it has already surpassed its 2020 goals for water, greenhouse gas emissions (GHGs), and hazardous waste, among other achievements. The report details how the Company is meeting or exceeding its strategic sustainability goals, as well as how it is living up to its vision “To lead positive transformational changes toward a regenerative, healthy and abundant world.”
As part of its continuing efforts to create a better world through business, CECP: The CEO Force for Good announced that it will add three top CEOs to the organization’s Board of Directors: KPMG U.S. Chairman and CEO Lynne Doughtie, Johnson & Johnson Chairman and CEO Alex Gorsky, and USAA CEO Stuart Parker. As a CEO-led coalition of more than 200 of the world’s largest companies, CECP believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines a company’s success. Mr. Gorsky will also serve as Co-Chair of CECP’s Strategic Investor Initiative, alongside Bill McNabb, Chairman, Vanguard.
Domtar Corporation today announced improvements to its award-winning supply chain transparency tool, The Paper Trail® (www.domtarpapertrail.com), offering customers a deeper look into the company’s products and the people and places behind their manufacture.
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