A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

What do organizations need to know about creating effective, sustainable social media campaigns?
Jun 19, 2018 8:00 AM ET

Audio File

A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, F…

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.  Download on iTunes now!

Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.

After listening to the episode, continue learning about social media activism on Blackbaud's award-winning thought leadership blog, npENGAGE: npengage.com/social-media/.

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Blackbaud's Champions for Social Good podcast, hosted by Rachel Hutchisson, vice president of corporate citizenship & philanthropy, brings together thought leaders and practitioners in the social good movement to share learnings, educate and inspire change across the sector. To learn more about Blackbaud, the world’s leading cloud software company powering social good, and about how we are helping organizations have a greater impact, visit https://www.blackbaud.com/