Community

Giving back has been a core foundation since the beginning of Bacardi. Company founder and BACARDÍ rum creator Don Facundo Bacardí Massó began this tradition in 1862 when he volunteered as the chief organizer of disaster relief in his hometown of Santiago de Cuba after a horrific earthquake.  

Today, we help drive employability in the communities around our sites and offices through our Shake Your Future and Build Your Future programs. We support the growers and farmers of our natural ingredients. We encourage employees to volunteer time with local organizations and we support the many worthwhile charities in our towns working to better our communities. We step in to help with the Bacardi Disaster Relief Fund which supports those affected by a disaster. 

Click to learn more about giving back to the communities in which we live and work. 

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Videos from this campaign

Content from this campaign

Philanthropy & Cause Initiatives

Soho House Announces the Inaugural Soho House Art Prize With Bombay Sapphire
Created by Soho House and supported by Bombay Sapphire, the prize winner will receive the funds to realise and present a major solo showcase at Soho Beach House Miami during Art Basel Miami Beach 2020.

Philanthropy & Cause Initiatives

Bombay Sapphire® Gin Collaborates With Hebru Brantley to Launch First-Ever Artist Designed Bottle
The launch of the Hebru Brantley Limited Edition will benefit the Chicago chapter of Black Lives Matter.

Awards, Ratings & Rankings

In Good Company: 50 U.S. Businesses That Stood Out During the Pandemic
Bacardi and its Patrón tequila brand donated $4 million to support struggling bars and restaurants, through its #RaiseYourSpirits initiative.

Education

FIU's Chaplin School of Hospitality & Tourism Management and Bacardi U.S.A., Inc. Launch of New Spirits Education Program
During the economic downtown, FIU is offering select courses for free until Dec. 31 as part of its recovery efforts.

Philanthropy & Cause Initiatives

Hurricane Season Begins Today, But Bacardi Supports Recovery Year Round
June 1 marks the official start of hurricane season and serves as a reminder that the recovery after a storm is a long journey. One that family-owned Bacardi Limited continues to support year round through its collaboration with Mercy Corps.

Philanthropy & Cause Initiatives

Bacardi #RaiseYourSpirits T-Shirts Help Support the Bar Industry
Casa BACARDÍ has launched a range of #RaiseYourSpirits t-shirts, available for purchase online. 100% of profits from the T-shirt sales will be donated to support bartenders, in partnership with the USBG National Charity Foundation.

Philanthropy & Cause Initiatives

Bacardi’s Fastest Product Launch? Hand Sanitizers.
A project team of 30 at Bacardi Bottling Corporation in Jacksonville, FL worked quickly to source the materials needed, identify shifts on site, and launch in a matter of days – resulting in the fastest product launch Bacardi has ever seen.

Philanthropy & Cause Initiatives

From USA to France and From UK to Mexico, Bacardi Diverts Global Production to Increase Hand Sanitizer Supply for Local Communities
Family-owned Bacardi has expanded its commitment across countries and brands to help produce more than 267,000 gallons (1.1 million liters) of hand sanitizers, as worldwide demand continues to exceed supply in efforts to reduce the risk of COVID-19.

Philanthropy & Cause Initiatives

Bacardi Limited Commits $3 Million to Support the Bar and Restaurant Industry
This is just the start. Our teams are working hard to identify more ways we can assist our on-trade community. We expect more outreach & activations to come. Our local teams, brands, & people are committed to lending a hand as this hardship unfolds.

Health & Healthcare

Bacardi Helps Produce Hand Sanitizers With Change in Production
A shift in production by Bacardi at the world’s largest premium rum distillery is helping supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19.
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