Bacardi Limited Good Spirited: Building a Sustainable Future

Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the new Bacardi Limited global platform, Good Spirited: Building a Sustainable Future, reinforces the Company’s years of leadership in corporate social responsibility – and sets specific, new goals in three vital areas: Responsible Sourcing, Global Packaging, and Operational Efficiencies. 

Click here to learn more about Bacardi's Sustainability Initiatives. 

Join the conversation on Twitter: @BacardiLimited #GoodSpirited

Videos from this campaign

Content from this campaign

Innovation & Technology

The 42BELOW® Lemon Soap Science Series Continues…
The Lemon Ladies provide an in-depth cross-examination of the process that turns your old lemons into brand new soap and how you should use it.

Responsible Business & Employee Engagement

INFOGRAPHIC | Bacardi's Commitment to Being a Responsible Corporate Citizen
Bacardi's commitment to being a responsible corporate citizen is guided by its values of Trust, Passion, Caring and Excellence. Check out the company’s corporate responsibility (CR) one-pager to see how the largest privately held spirits company in the world approaches CR.

Research, Reports & Publications

Bacardi Corporate Responsibility Efforts Highlighted in 2017 Report
Bacardi focuses its award-winning CR efforts in five priority areas: 1) Marketplace (Alcohol Responsibility & Responsible Marketing); 2) Environment; 3) Responsible Sourcing; 4) People; and 5) Philanthropy & Community Investment. The 2017 CR Report details examples within these categories that employees carried out across the globe and highlights the company’s progress against the Beer, Wine, and Spirits Producers’ Commitments to Reduce Harmful Drinking, the Good Spirited environmental sustainability initiative goals, and the Bacardi commitment to support communities where we live and work.

Philanthropy & Cause Initiatives

Bacardi Limited Compromete $3 Millones En Ayuda Para Desastres
Tras la devastación de los Huracanes Irma y Maria, además de los terremotos en México, la empresa Bacardi Limited y la familia Bacardí, comprometen US $3.000.000 para los esfuerzos de apoyo y recuperación en estas comunidades afectadas.

Philanthropy & Cause Initiatives

Bacardi Pledges $3 Million to Disaster Relief Assistance
In the wake of the devastation caused by Hurricanes Irma and Maria, as well as the earthquakes in Mexico, Bacardi Limited and the Bacardí family commit US$3,000,000 for disaster relief and recovery efforts in the impacted areas.

Responsible Production & Consumption

Introducing the 42BELOW® Lemon Soap Science Series
The “Lemon Ladies” are back! Check out the latest episodes of our planet saving, recycled cocktail lemons soapy scheme including the one where the Lemon Ladies reveal what's in our secret soap recipe.

Responsible Production & Consumption

Science + Cocktails = Soap
We just finished our latest batch of 42BELOW® Recycled Cocktail Lemons Eco Soap… Here’s sneak peek at the upcoming Lemon Soap Science series!

Responsible Production & Consumption

Sustainability: Bombay's Answer
Bacardi’s Bombay Sapphire distillery in Hampshire, England is an example of how a big brand is pushing for a more sustainable and clean living agenda. Step one towards sustainability is controlling the population, and every drop of gin inside the iconic sapphire-tinted bottles, is distilled under one roof by three men.


Wildlife Thrives at Bacardi Bottling Facility
The Bacardi Bottling Corporation in Jacksonville, Fla., welcomes wildlife of all types on its 92-acre industrial site. Through its eco-conscious efforts to help pollinators thrive, the bottling plant works to fulfill its Good Spirited sustainability initiative of putting back at least as much as they take away. The campus’ animal-friendly conservation efforts include a monarch butterfly habitat, blue martin bird houses, and bat houses, with a plan of adding honeybee hives in the future.


Bacardi Embraces Sustainability Practices at Bottling Facility
The Bacardi Bottling Corporation in Jacksonville, Fla., shows how business and conservation can work together for the benefit of humans, animals, and the environment. Its Good Spirited programs for sustainability have led to a 35-ton reduction of landfill discards and cutting down carbon emissions by 90%.

More from Bacardi Limited

  1. Environment: The Future Doesn’t Suck
    In 2016, Bacardi led the drinks industry with the first “no straws” campaign focusing on eliminating single-use plastic straw from its cocktails...
  2. Marketplace: Responsible Drinking and Marketing of Our Brands
    For more than 25 years, Bacardi, along with our industry partners, has supported social aspect organizations that promote responsible consumption in...
  3. Philanthropy & Community Investment: Giving Back
    Philanthropy & Community Investment has been a core foundation since the beginning of Bacardi. The company and the Bacardí family provided local...
  4. People: Belonging
    We have committed to making the next ten years the best yet for Bacardi, and part of that journey includes creating a unified global community of...
  5. Environment: Building a More Sustainable Future
    For Bacardi, environmental sustainability is good business – an approach that dates to the very beginning of the company more than 158 years ago. When...
  6. Bacardi Limited Good Spirited: Building a Sustainable Future
    Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the new Bacardi Limited global platform...
  7. Bacardi Limited Corporate Responsibility Report
    Our aim is to be best-in-class in Corporate Responsibility in the spirits industry. We believe that by responsibly managing our environmental and...