Marketplace: Responsible Drinking and Marketing of Our Brands

Marketplace: Responsible Drinking and Marketing of Our Brands

For more than 25 years, Bacardi, along with our industry partners, has supported social aspect organizations that promote responsible consumption in the countries where we operate, implementing responsible drinking initiatives at the local level. Today, we remain committed to prioritizing our Marketplace pillar and our commitment to responsible marketing and responsible drinking.

Our Bacardi Limited nutrition site offers transparency of nutritional information for products available in select countries in local language, with more countries to come. 

Bacardi continues to have 100% compliance with ensuring all advertising contracts include accordance to responsible alcohol advertising codes. Bacardi Global Marketing Principles reflect changes in digital marketing and social media platforms, including ensuring we are transparent with influencer partnerships.

Visit the for information on the industry’s commitment to alcohol responsibility.

Access nutritional information for Bacardi products.

Access Bacardi Global Marketing Principles.

Content from this campaign

7,000 Bacardi Employees Turn on Their ‘Out of Office’ to Visit Hundreds of Bars Across the Globe to Spark Conversations About Cocktails and Culture
HAMILTON, Bermuda, February 4, 2020 /3BL Media/ – This Thursday, 7,000 Bacardi employees across the globe will turn on their “out of office” message to go out on the town and visit bars in more than 100 cities, all in the name of spotting what’s new and next for cocktails. The activity, called Back to the Bar, brings everyone at Bacardi together for a day of “barstool research” with bartenders...
Feb 4, 2020 8:00 AM ET
Dry January Isn’t for Everyone, Experts Say. Some Drinkers Need Treatment. Others Are Trying Dry-Ish January
Dry January has become an annual trend in the past several years, prompting many to abstain from alcohol for the inaugural month of the year. But does it work? While it’s not unusual for bars to capitalize on the Dry January trend, offering mocktails as an alternative to patrons, there’s another mechanism for mindful drinking: Dry-ish January, according to Jennifer Contraveos,...
Jan 9, 2020 12:00 PM ET
Why People Are Consuming No or Less Alcohol
The face of celebrations as we know it is changing. More and more people are adopting health-conscious lifestyles and consuming no or less alcohol. Martini 0.0% Dolce is made to taste like Italian sparkling wine, but with zero alcohol content. With the low/no trend reaching new heights, it caters to those who are looking to moderate their alcohol consumption without compromising on...
Aug 8, 2019 1:45 PM ET
Bacardi Limited's Rick Wilson Appointed Vice Chairman of Board
Rick Wilson, Senior Vice President of Corporate Responsibility at Bacardi Limited, will serve as Vice Chairman of the Board of Directors at is a national not-for-profit that aims to eliminate drunk driving and work with others to end all impaired driving, eliminate underage drinking, and...
Jun 11, 2019 9:30 AM ET
Bacardi Launches Product Nutrition Website
HAMILTON, Bermuda, April 5, 2018 /3BL Media/ — As part of the company’s continued commitment to marketing alcohol responsibly, Bacardi Limited has added a section to its website providing nutritional information for many of the spirits brands in its portfolio including BACARDÍ®, GREY GOOSE®, MARTINI®, DEWAR’S®, D’USSÉ®, among others. In line with the Producers’ Commitments to Reduce...
Apr 5, 2018 4:25 PM ET