Bacardi Limited Good Spirited: Building a Sustainable Future

Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the new Bacardi Limited global platform, Good Spirited: Building a Sustainable Future, reinforces the Company’s years of leadership in corporate social responsibility – and sets specific, new goals in three vital areas: Responsible Sourcing, Global Packaging, and Operational Efficiencies. 

Click here to learn more about Bacardi's Sustainability Initiatives. 

Join the conversation on Twitter: @BacardiLimited #GoodSpirited

Videos from this campaign

Content from this campaign

Sustainable Development Goals

Bacardi Working To Reduce Single-Use Plastics in Bermuda
Bacardi has partnered with the Beyond Plastic Bermuda campaign to educate the local community about the dangers of plastic pollution and encourage actions to reduce single-use plastic on the island.

Responsible Business & Employee Engagement

How Businesses in Puerto Rico are Recovering After Maria
The Bacardi rum plant was back up and running less than two weeks after Maria. Good news for the place that produces 80 percent of Bacardi's rum and employs 300 people. The company has paid its employees throughout hurricane recovery.

Events, Media & Communications

BACARDÍ® Rum to Host United for Puerto Rico Concert & Telethon
Family-owned Bacardi is pleased to announce its BACARDÍ rum facility will play host to the United for Puerto Rico live concert and telethon on Sunday, December 10. All proceeds from the fundraising initiative will go directly to organizations benefiting Puerto Ricans impacted by the devastation caused by Hurricanes Irma and Maria.

Philanthropy & Cause Initiatives

Casa BACARDÍ Visitor Center Re-Opens in Puerto Rico
Casa BACARDÍ Puerto Rico has been welcoming visitors since 1961. During the weeks following Hurricane Maria, the visitor center was temporarily closed as its staff remained focused on providing relief to the community as part of the “Bacardi Contigo” (Bacardi is With You) initiative.

As part of the Bacardi ongoing commitment to Puerto Rico relief and rebuilding efforts, $5 of each tour admission will be donated to relief organizations, through the end of the year.

Philanthropy & Cause Initiatives

Casa Bacardi Tour Guides Help at Puerto Rico Shelters
What have our tour guides been doing while the Casa Bacardi visitor center in Puerto Rico has been closed? They've been receiving visitors to the Emergency Stop & Go shelters as part of #BacardiContigo.

Philanthropy & Cause Initiatives

Rum - and Goodwill - Flows Again at Bacardi Following Hurricane Maria
Rum is flowing again in Puerto Rico at the Bacardi distillery following the devastation of Hurricane Maria.

And so is the goodwill from Bacardi employees around the world, who have joined together to support their colleagues affected by the hurricane.

Philanthropy & Cause Initiatives

Bacardi Helps with Puerto Rico Recovery as It Opens First “Stop & Go” Community Relief Center
Bacardi opened its first “Emergency Stop & Go” community relief center in Cataño, Puerto Rico, on October 2. The center provides a safe place for those in the neighboring communities to the BACARDI rum facility to come daily for food, water, medical care, government services and activities.

Philanthropy & Cause Initiatives

Bacardi, Sus Marcas y Socios Distribuyen $215,000 USD a la Cruz Roja, UNICEF, Construyendo y Otras Organizaciones en México
Como parte de su compromiso con la ayuda en desastres, Bacardi brindará fondos para alivio inmediato y reconstrucción a largo plazo a organizaciones no gubernamentales que están trabajando para restaurar algún sentido de normalidad en las zonas afectadas. Bacardi donará un total de US$100,000 para labores de asistencia a los damnificados. La mitad de esta aportación está siendo entregada a la Cruz Roja y UNICEF ($25,000 USD a cada uno), mientras que los otros $50,000 USD se donarán a otras organizaciones enfocadas en la reconstrucción.

Philanthropy & Cause Initiatives

JAY-Z, Jennifer Lopez, DJ Khaled & More Performing at TIDAL X Benefit Concert
TIDAL X: Brooklyn is sponsored by Bacardi, and the rum brand is donating $1.3 million to the charities supported by the festival. Together, they are also assisting Governor Andrew M. Cuomo’s Empire State Relief and Recovery Effort for Puerto Rico by paying for the cost of cargo planes delivering donated goods to the island, from clothing to food to toiletries.

Innovation & Technology

It’s a Wrap! The End of the 42BELOW® Lemon Soap Science Series
42BELOW Recycled Cocktail Lemons Eco Soap – what a mouthful… that’s a wrap! Thanks for watching. Check out best bits here.
Bacardi logo

More from Bacardi Limited

  1. Environment: The Future Doesn’t Suck
    In 2016, Bacardi led the drinks industry with the first “no straws” campaign focusing on eliminating single-use plastic straw from its cocktails...

  2. Bacardi Limited Good Spirited: Building a Sustainable Future
    Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the new Bacardi Limited global platform...

  3. People: Belonging
    We have committed to making the next ten years the best yet for Bacardi, and part of that journey includes creating a unified global community of...

  4. Marketplace: Responsible Drinking and Marketing of Our Brands
    For more than 25 years, Bacardi, along with our industry partners, has supported social aspect organizations that promote responsible consumption in...

  5. Philanthropy & Community Investment: Giving Back
    Philanthropy & Community Investment has been a core foundation since the beginning of Bacardi. The company and the Bacardí family provided local...

  6. Environment: Building a More Sustainable Future
    For Bacardi, environmental sustainability is good business – an approach that dates to the very beginning of the company more than 158 years ago. When...

  7. Bacardi Limited Corporate Responsibility Report
    Our aim is to be best-in-class in Corporate Responsibility in the spirits industry. We believe that by responsibly managing our environmental and...