Environment: The Future Doesn’t Suck

In 2016, Bacardi led the drinks industry with the first “no straws” campaign focusing on eliminating single-use plastic straw from its cocktails. After much success driving change internally at Bacardi offices, brand homes and events, Bacardi joined forces with Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, to help rid the environment of single-use plastic. Together, we’ve launched #TheFutureDoesntSuck program with a goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi has committed to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste. Online conversations are a reflection of consumer behavior and that’s why Bacardi and Lonely Whale have issued a “cease and desip” message asking makers of emojis to remove straws from their designs. If you aren’t using single-use plastic straws in real life, then you shouldn’t use them on your social media.

Join the pledge at www.thefuturedoesntsuck.org

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney

Videos from this campaign

Content from this campaign

Environment

Bacardi Makes Sure the Future Doesn’t Suck
We're making sure #TheFutureDoesntSuck! CEO Mahesh Madhavan and Casa Bacardí's Wesley Elizabeth Cullen talk about sustainability initiatives at the company. Join them in the pledge to reduce single-use plastic!

Environment

Bacardi Just Found the Best Use for Plastic Straws Ever—Turn Them Into Vinyl Records
The spirits company has teamed up with the anti-plastic warriors for the Straw Vinyl program, which takes old straws and spins them into limited-edition vinyl records, like if Rumpelstiltskin started reading Pitchfork.

Environment

Miami Beach Kicks Off Plastic Free Initiative In Hopes Of Helping Environment
“We have made a commitment to eliminate one billion straws worldwide from our operation,” said Ned Duggan with Bacardi. “We are encouraging people to sip without straws and the mantra we are trying to use is “the future doesn’t suck.”

Environment

Bacardi and Lonely Whale Urge Unicode to Remove All Emoji Plastic Straws On Behalf of One Bold Sea Turtle Sydney
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an award-winning incubator for courageous ideas that drive impactful change on behalf of our ocean, announced today a splashy partnership with one brave sea turtle Sydney to put an end to all plastic straw emoji usage.

Responsible Business & Employee Engagement

Bacardi Bemoans Brand Greenwashing Stunts
Consumers are more sensitive to greenwashing as brands continue to ride the pro-environment bandwagon, according to 42BELOW global brand manager Kane Stanford. Speaking to AdNews on the subject, which is when brands use marketing to mislead consumers into thinking they are environmentally friendly, Stanford said greenwashing can have the opposite effect if done wrong.

Responsible Production & Consumption

#TheFutureDoesntSuck: How Bacardi and Lonely Whale Are Making Waves Worldwide
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, are working together to help rid the environment of single-use plastic. Since June 2018, the two organizations have asked individuals and venues to sign up to ensure #TheFutureDoesntSuck by pledging to eliminate single-use plastic straws. Watch how Bacardi and Lonely Whale are spreading the word across the globe from the US to China, through brand activations, influencer events, social media and more.

Awards, Ratings & Rankings

Bacardi Honored with DRiNK Magazine's First-Ever Sustainability Award
Bacardi sustainability efforts continue to draw attention, this time in China. DRiNK Magazine, Asia’s leading bar industry website, awarded the campaign the first ever Sustainability Award presented at The DRiNK Magazine Bar Awards (DMBA). A panel of 160 judges selected Bacardi as a leader in adopting a sustainable culture as part of day-to-day operations. Earlier this year, Bacardi launched its global movement, in collaboration with Lonely Whale, to eliminate single-use plastic straws in Shanghai with a media event co-hosted with Cachet Hospitably Group. The global campaign asks bars, restaurants and consumers to join a pledge to ensure The Future Doesn’t Suck with the goal to eliminate one billion plastic straws by 2020.

Responsible Production & Consumption

Sustainability Now: The Flaws of Plastic Straws
Large corporations such as Starbucks, Bacardi Rum, Marriott Hotels, Alaska Airlines, and American Airlines have promised to phase out their plastic straws, cities such as Seattle have banned all plastic utensils including straws from bars and businesses in the entire city, San Francisco followed and also banned plastic straws with beginning of July 2019.

Responsible Production & Consumption

Cachet Hotels & Resorts Joins Bacardi Limited and Lonely Whale to Ensure “The Future Doesn’t Suck” in China
Family-owned Bacardi, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announce hospitality group Cachet Hotels & Resorts has joined the global movement against single-use plastic.

Today, Bacardi extends the #TheFutureDoesntSuck campaign to Shanghai, China, at URBN Boutique, an award-winning environmentally conscious property known for its use of reclaimed construction materials and eco-chic design. Complementing the launch are two expert panels speaking on the impact of plastic pollution and the opportunity for China to lead the way in addressing marine debris at scale, starting but not stopping with the single-use plastic straw.

Responsible Production & Consumption

Bacardí se une a Lonely Whale para erradicar uso de plástico
Como parte de su compromiso con la sociedad, Grupo Bacardí se une a Lonely Whale, la galardonada organización sin fines de lucro dedicada a presentar ideas que impacten positivamente la salud de nuestros océanos, anunciando la campaña internacional de concientización social #TheFutureDoesntSuck o #ElFuturoNoSorbe en español.
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