Environment: The Future Doesn’t Suck
In 2016, Bacardi led the drinks industry with the first “no straws” campaign focusing on eliminating single-use plastic straw from its cocktails. After much success driving change internally at Bacardi offices, brand homes and events, Bacardi joined forces with Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, to help rid the environment of single-use plastic. Together, we’ve launched #TheFutureDoesntSuck program with a goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi has committed to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste. Online conversations are a reflection of consumer behavior and that’s why Bacardi and Lonely Whale have issued a “cease and desip” message asking makers of emojis to remove straws from their designs. If you aren’t using single-use plastic straws in real life, then you shouldn’t use them on your social media.
Join the pledge at www.thefuturedoesntsuck.org