Viacom’s Corporate Social Responsibility branch, also known as Viacommunity, recently partnered with the “I Have A Dream” Foundation to engage in a service opportunity in honor of Martin Luther King Jr. Day.

Viacom employees had the opportunity to lend their time to assembling care packages, which included: healthy snacks, supplies, and writing encouraging notes. Eugena Oh, CEO & President of the foundation opened the event by speaking about the mission of the foundation and the impact the Viacommunity has had on fostering its programs.

Investing in Society, CECP’s recently launched and updated compendium of data, research, and case studies illustrates innovations in corporate efforts to solve the world’s most pressing problems. Divided into five sections – Priorities, Performance, People, Planet, and Policies – the collection of insights offers a far-reaching assessment of what leading companies are doing in each of the five focus areas.

In the People section, CECP asks, “How can large corporations maximize societal impact through employee engagement and purpose?"

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.

Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.

The beginning of a new year is always a good time to be reconsidering one's reading list. With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year.

Emerging technologies are rapidly changing how companies prevent pollution, keep employees safe and set sustainability goals, according to a report published today by the National Association for Environment, Health and Safety, and Sustainability (EHS&S) Management (NAEM).

Amidst rising deforestation rates, many companies have committed to eliminating deforestation from key commodity supply chains. As of June 2018, 473 companies globally committed to curbing deforestation in supply chains linked to palm oil, soy, timber and pulp, and cattle.

People are the essential ingredient of our success. Fostering opportunity for our customers, associates, and suppliers, keeping our associates safe and healthy, and supporting the well-being of children, families, and the communities we call home, lie at the heart of our belief in what a better tomorrow can be.

Last week, I sat on a panel with Bank of America Vice Chairman Anne Finucane and Goldman Sachs Managing Director Dina Powell to discuss the state of gender equality in the workplace at Bloomberg’s annual ‘The Year Ahead Davos’. Our conversation focused on the financial imperative for representation across organizations – from the trading floor to the boardroom – and the key trends driving the evolution of equality. Following our productive discussion, I came away with four major factors catalyzing this change:

This year's group of DMN 40Under40 winners have a few things in common. Well yes, they're under 40. Also they have a proven track record of marketing excellence and leadership, whether they're in roles supporting global brands, or leading their own thriving start-ups. Over the next few weeks, you'll get to know our winners, and what they've accomplished.