Understand the difference between cause marketing and other CSR efforts, so you are prepared to build a sound strategy that complements your other corporate responsibility activities.

This year, Gilead sponsored @aidswalksf, the largest #AIDS fundraising event in Northern California. 10,000 people participated in the 10k walk, and raised more than $1.8 million to benefit HIV/AIDS support organizations in the Bay Area.

No Barriers Warriors and Wells Fargo & Company (NYSE: WFC) today announced the team of 12 veterans with disabilities selected to participate in the 2018 Warrior Strong: The Journey Continues expedition. This year’s expedition to Mount Whitney in…

City Year, an education organization committed to the success of students and schools, announced today its partnership with Aramark (NYSE: ARMK), a global leader in food, facilities and uniforms, to redesign City Year’s uniform to better reflect…

This year, The Wendy’s Company Annual Frosty 5K raised $110,000 for the Dave Thomas Foundation for Adoption. The event was held on July 15 in Columbus, Ohio and had more than 800 participants. The race started and ended downtown at Huntington Park,…

Holland America Line President Orlando Ashford participated in the first-ever ESPN | Special Olympics Unified Sports Challenge, held Sunday, July 1, 2018, at the University of Washington’s Husky Ballpark. Ashford was among an exclusive group of…

After four decades of helping families build or improve a place they can call home, Habitat for Humanity® has realized that a house is more than walls, a roof, a floor, and a door. Creating opportunities that enable people to improve their living…

JetBlue today announced a collaborative initiative between the JetBlue Foundation and the Organization of Black Aerospace Professionals (OBAP) to introduce aviation careers to students traditionally under-represented in the field. This summer both…

The world of adoption can be confusing. There are several types and all come with their own challenges. The Dave Thomas Foundation for Adoption has one mission: to dramatically increase the number of adoptions from foster care. If you have been…

Often when people hear the term foster youth they envision a moment in time – children that are temporarily removed from their current family to be placed with another. However, approximately 29,000 foster youth age out each year without returning…

In the past two decades, incredible progress has been made in the fight against HIV in the United States. Through a steady stream of innovation, more people living with HIV are leading longer, healthier lives. But the work is far from over.…

Registration is open for the July 27-28 homebuyer event in Kansas City. Down payment assistance grants and homebuyer education are available for eligible homebuyers in three Missouri counties (Cass, Clay and Jackson), with special parameters for…

The second annual INSPIRE charity concert brought in Jason Mraz fans and charity supporters from across the country to raise funds for Sands Cares Accelerator Program members: the Marty Hennessy Inspiring Children Foundation (ICF) and Nevada…

With support from Tetra Tech’s Engineers Without Borders (EWB) Grant Program, the EWB Sacramento Valley Professional Chapter is developing a sustainable water distribution system for the 3,000-person community of Tranquilla Norte, Panama. The…

The 2017 fall semester was about to start, but Lillian Copeland was still uncertain about how she was going to pay her college tuition. The rising sophomore and Washington, D.C., native had been accepted as a transfer student at Spelman College in…

During the month of June, Smithfield Foods’ hunger relief initiative, Helping Hungry Homes®, visited six communities to donate more than 630,000 pounds of protein—the equivalent of more than 2.5 million servings—to those in need. Celebrating the 10-…

We first learned about our daughter, Fatima, in the autumn of 2015. We had been in the search process for more than a year and we were becoming very discouraged. We often heard we lived too far away for family visits and/or caseworker visits. When…

In the days leading up to Goldenvoice’s Arroyo Seco Weekend in Pasadena, Calif., AEG welcomed more than 30 students from Pasadena Unified School District and Pasadena area high schools for the second annual Arroyo Seco Weekend Youth Program at the…

This free webinar from Giving Tuesday and Taproot Foundation will teach you how to harness the expertise of marketing, graphic design, videography, and communications professionals who want to volunteer to help your cause. Register now to attend…

AEG and BET joined forces for their annual employee service day to mentor at-risk high school students at Inner City Education Foundation’s (ICEF) View Park Prep High School on June 21, 2018. The annual service day was in conjunction with the BET…

Aulston Taylor exemplifies the true spirit of Viacom. On the job, he’s boosted BET Network’s roster of clients by a dozen or more advertisers in the last 24 months and was named 40 Under 40 by Texas Southern University’s Business School, his…

The 2018 hurricane season – which kicked off June 1 – is expected to be “near-or above-normal,” according to the National Oceanic and Atmospheric Administration. As those who have been in a hurricane will tell you, nobody affected by Harvey or Irma…

iCause is proud to introduce an innovative rewards system, that lets you combine your weekend plans with earning rewards. The iCause rewards system consists of points that are accumulated with various activities tied to events and volunteering. The…