Research & Reports

Half of Americans Have Little to No Knowledge of Grasslands, the Country’s Largest Natural Habitat

World Wildlife Fund

Research & Reports

Kenvue, Maker of Neutrogena®, Aveeno®, OGX®, and Zyrtec®, Beats 2025 Packaging Goal, Demonstrates Continued Progress With More Sustainable Innovation

Kenvue

Research & Reports

New Research Gives the Fashion Industry an Updated Environmental Picture of Polyester Production

SCS Global Services

Research & Reports

Bechtel Build 100 Blog | Summary of the 2017 Bechtel Sustainability Report

Bechtel summarizes their 2017 Sustainability Report.

Research & Reports

Benchmarking Reporting: GRI’s New Service Reveals Trends and Opportunities

GRI’s new Benchmarking Service helps you to understand how your reporting compares to what your peers are doing in your industry, country and region, and is a useful tool to showcase the ROI of sustainability reporting.

Sustainable Finance & Socially Responsible Investment

Urgent Needs for 2018

Aligning the capital markets more directly with the urgent needs we face as a society to halt environmental destruction and reverse decades of worsening inequality must be our priority for 2018. Alignment needs to occur at every level, across the global markets. Despite the tremendous efforts behind the Paris Climate Accord, formalization of the United Nations Sustainable Development Goals and a long history of other efforts to change the course of climate change and inequality, we are not making nearly the progress needed. The 1,700 signatories to the United Nations Principles for Responsible Investment, which represent $70 trillion of assets and a wave of press about environmental, social and governance-oriented investing, have not gotten us on track.

Research & Reports

These Brands Are Starting Movements (And Your Brand Can Too)

Delivering on brand relevance also requires welcoming more and different voices to the table, using our collective wisdom to solve problems together and rallying consumers and employees to take action with us as brands. When net trust in global corporations is less than zero, it is understandable that brands may feel overwhelmed and afraid to go it alone. That is why thoughtful partnerships can empower brands to tackle meaningful issues without feeling like they are straining credibility or speaking out of turn.

Research & Reports

Consumers Want Brands to Put a Stake in the Ground on Issues That Matter

More than ever before, consumers want brands to put a stake in the ground. It is not simply about reacting to today’s news cycle, but rather knowing where you stand and standing strong when issues arise.

As traditional corporate philanthropy efforts have ceased to capture the love and loyalty of consumers, it is time to rethink old models of CSR and consider how your brand’s purpose can translate to more meaningful and culturally relevant efforts that excite and engage consumers.

Research & Reports

Define Your North Star: Brand Purpose Beyond Products

The new opportunity for brands is not only marketing incremental product benefits, but embodying a higher purpose that serves your consumers’ aspirations for a good life by directly addressing the barriers to it.

As capitalism shifts to unite profits and purpose, most brands know how to design a great product or a reliable service. Yet many struggle when their company’s deeper mission has become muddy or even irrelevant. Brand purpose lives at the intersection of a company’s authentic reason for being and the unmet human needs that it can uniquely fulfill in the marketplace and the world. Revealing this harmonic is the key to defining your north star.

Research & Reports

Start with Empathy: Design a Brand with People at the Center

To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff. Like never before, consumers expect brands to make their lives better. Doing so means understanding consumers’ struggles, needs and aspirations and addressing the issues that matter to them in meaningful ways.

A fundamental design principle in divided times is to start with empathy and listen to what people are feeling and what they desire for their lives. Empathy is fundamentally about respect. When was the last time you truly listened? When people feel ignored, or when their basic human needs are not being met, it is time for brands to start listening.

Research & Reports

VIDEO | Aflac Releases Its 2017 Survey on Corporate Social Responsibility

Last week, Aflac Chief Brand and Communications Officer Catherine Blades, and Reputation Institution Chief Research Officer Stephen Hahn Griffiths, discussed the findings of Aflac’s 2017 Survey on Corporate Social Responsibility with 31 television and radio stations across the country. This annual, scientific survey collects the thoughts and expectations of 1,000 consumers and investors regarding business ethics and responsibility.

Research & Reports

A Canadian Opportunity: Companies Predict Community Investment Budgets Will Increase in 2018

Canada's leading corporations widely recognize the business opportunity in putting their brands and resources behind worthy causes, and many plan to increase their community investments, according to a new study issued by Imagine Canada and LBG (London Benchmarking Group) Canada.

Research & Reports

Wendy's | Investing in Quality and Making Progress on Animal Antibiotics

We’ve just published a year-end recap of our corporate responsibility efforts at Wendy’s. Having now done this twice, it’s fair to say this is a practice we will follow on at least an annual basis. It was a busy year with encouraging progress on several fronts, and we spent a lot of time working on sustainable food issues related to the livestock in our supply chain.

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