Research & Reports

Start with Empathy: Design a Brand with People at the Center

To stay relevant in a world of limited resources and mounting concerns, brands cannot simply show up and sell more stuff. Like never before, consumers expect brands to make their lives better. Doing so means understanding consumers’ struggles, needs and aspirations and addressing the issues that matter to them in meaningful ways.

A fundamental design principle in divided times is to start with empathy and listen to what people are feeling and what they desire for their lives. Empathy is fundamentally about respect. When was the last time you truly listened? When people feel ignored, or when their basic human needs are not being met, it is time for brands to start listening.

Research & Reports

VIDEO | Aflac Releases Its 2017 Survey on Corporate Social Responsibility

Last week, Aflac Chief Brand and Communications Officer Catherine Blades, and Reputation Institution Chief Research Officer Stephen Hahn Griffiths, discussed the findings of Aflac’s 2017 Survey on Corporate Social Responsibility with 31 television and radio stations across the country. This annual, scientific survey collects the thoughts and expectations of 1,000 consumers and investors regarding business ethics and responsibility.

Research & Reports

A Canadian Opportunity: Companies Predict Community Investment Budgets Will Increase in 2018

Canada's leading corporations widely recognize the business opportunity in putting their brands and resources behind worthy causes, and many plan to increase their community investments, according to a new study issued by Imagine Canada and LBG (London Benchmarking Group) Canada.

Research & Reports

Wendy's | Investing in Quality and Making Progress on Animal Antibiotics

We’ve just published a year-end recap of our corporate responsibility efforts at Wendy’s. Having now done this twice, it’s fair to say this is a practice we will follow on at least an annual basis. It was a busy year with encouraging progress on several fronts, and we spent a lot of time working on sustainable food issues related to the livestock in our supply chain.

Research & Reports

The Wendy's Company Reports on 2017 Corporate Social Responsibility Progress

Today, The Wendy's Company released its annual update on the strides made to further Wendy's® Corporate Social Responsibility (CSR) initiatives related to its Food, Family and Community strategy.

Corporate Responsibility

How Reporting Helps Businesses Uphold Human Rights

When companies use the GRI Standards for their sustainability reporting, they assess their positive and negative impacts on economic, environmental and social issues, including human rights, and are transparent about the results. Transparency makes human rights information available, empowering NGOs and other stakeholders to hold companies accountable and provide access to remedy.

Corporate Responsibility

More Consumers are Punishing Companies for Their Behavior Rather Than Rewarding Them

For the first time since 2009, more consumers say they have punished companies for their behavior (28%) rather than rewarded them (26%), and the number of those who are punishing brands is up by 9% since 2013.

Corporate Responsibility

Using Text Analytics to Start Building an SDG Business Case

As part of Bechtel’s commitment to contribute 100 ideas to support the United Nation’s 2030 Sustainable Development Goals (SDGs), this case study examines how text analytics can help advance a business case for the SDGs in terms of investment, project opportunity or risk management. Countries benefit from more strategic business investments, projects or programs that can advance a country’s SDG implementation process.

Corporate Responsibility

Brand Advocacy vs Aspiration in the Trump Era

​Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.

At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.

If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.

Research & Reports

CAT® D6T Fuel Efficiency

One of our most versatile dozers, the new fully automatic D6T, continues to drive customer value through dramatically improved fuel efficiency and ease of use.

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