A myth has long lingered in the private sector- the bottom line can only be driven by company-centered investments and business strategy. Today, however, the conversation has shifted from company-centered to stakeholder-centered, from bottom-line to triple-bottom line. And as CSR becomes more deeply integrated into core business strategy, a clear fact is emerging: Profit and Purpose should NOT be divorced. In fact, the opposite is true: These two make a power couple for companies seeking to be industry leaders.