2021 Porter Novelli Business & Social Justice Study

2021 Porter Novelli Business & Social Justice Study

2020 will go down in history as a defining moment and catalyst in the long fight for social justice. It was a year of awakening for some, acknowledgement for others and activism for many, but above all, it was a year of reckoning. 2020 demanded change.

For some companies, change had been brewing for years. Yet, for many, 2020 put brands on notice – some for the first time. Consumers, employees and other stakeholders charged companies to acknowledge their role in systemic injustices – and actively change the system.

Now, it’s time to make good on promises made.

Introducing the 2021 Porter Novelli Business & Social Justice Study.

Content from this campaign

Brands Going Beyond the Rainbow-wash
As we start to celebrate Pride Month, the growing call from consumers for brands to avoid “rainbow-washing” is substantive. And with every rainbow-branded product, individuals are looking under the hood to find out if and how the company is truly supporting the LGBTQIA+ community. This...
Jun 4, 2021 11:25 AM ET
Brands Uplift AAPI Heritage to Stop Asian Hate
Yesterday, President Biden signed new legislation aimed at addressing the rise in anti-Asian hate crimes in America. This is a crucial stride forward for the Stop Asian Hate movement, and a timely milestone as we...
May 21, 2021 12:15 PM ET
7-in-10 Americans Say It Shouldn’t Take a Tragedy for Companies to Care About Social Justice Issues
​7-IN-10 AMERICANS SAY IT SHOULDN’T TAKE A TRAGEDY FOR COMPANIES TO CARE ABOUT SOCIAL JUSTICE ISSUES, ACCORDING TO NEW PORTER NOVELLI RESEARCH The 2021 Porter Novelli Business & Social Justice Study found that Americans continue to expect more from companies when it comes to taking a stand on social justice...
May 6, 2021 12:45 PM ET