Events

The TriplePundit Flash: The 3 Stories You Need to Know, 2/26

Welcome to the TriplePundit flash, for which every Monday we will give you a quick rundown of the stories the editors at 3p think you need to know.

Inclusion & Opportunity

BCtA at 10: Inclusivity for All in an Ambitious New Call to Action

A decade ago, Business Call to Action (BCtA) was launched with just 18 companies at the helm. During our inauguration, then-prime minister of the UK Gordon Brown said: “Business Call to Action is a landmark opportunity for global business leaders to come together to develop new and innovative ways to spread growth, prosperity and opportunity across the world.”

Events

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.

Events

Brands Play It Safe With Super Bowl LIII

Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.

Research & Reports

Appeal of Residential Solar Photovoltaics – Does Framing Matter?

If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal.

Responsible Production & the Circular Economy

The Future of Business Sustainability: Pushing Sustainable Consumption Toward the Mainstream

Responsible Production & the Circular Economy

Personalization and Sustainability Continue to Be Strong Influences in the Label and Packaging Industry

Just over a week ago, I was in Chicago for Labelexpo, the largest trade show for the labeling and packaging industry. Perhaps unsurprisingly, the ongoing impact of the ever increasing demand from consumers for personalized products and experiences, that are more sustainable in their footprint, was evident across the booths at the show.

Environment

Ceres and World Wildlife Fund Announce Target and ADM Join the AgWater Challenge

Ceres and World Wildlife Fund (WWF) announce the addition of Target (NYSE: TGT), a general merchandise retailer that serves guests at more than 1,800 stores, and Archer Daniels Midland Company (NYSE: ADM), one of the world’s largest agricultural processors and food ingredient providers, to the AgWater Challenge.

Media & Communications

Breaking Through The PDF: 4 Trends in CR Reporting

Today, reporting on corporate responsibility continues to rise, with 85 percent of companies in the S&P 500 Index publishing reports.To stand out from the sea of reports, leading companies are innovating new ways to communicate progress and increase transparency. As reporting season comes to a close in 2018, here are four ways leaders are standing out.

Media & Communications

Think Inspired, Where Multicultural Marketing and Sustainability Meet

Think Inspired (TI) is an Integrated Marketing Services company that specializes in multicultural marketing. TI has offices in Memphis and New York City. The company was founded in 2013 by Christopher Lee and Danilo Cummings. The TI team is made up of marketing professionals that are well versed in market assessments, analysis, trends, insights and targeting fundamentals. The firm is proud that it is a diverse, multicultural organization that has built a large affiliate of diverse associates, creative partners and resources across disciplines.

Latest Campaigns

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

2025 Sustainability Report

Chemours released its 2025 Sustainability Report highlighting progress across responsible manufacturing, climate action, safety, supply chain...

Drive for MPC

At Marathon Petroleum, our professional truck drivers share one common vision: no accidents, no injuries, and no harm to the environment. We’re proud...

The Ray

News and information about The Ray, Georgia's restorative, sustainable highway of the future.

PSEG People & Communities

PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...

Wesco Cares

Life-changing events can happen to any of us, often when we least expect them. Employees in need can turn to the Wesco Cares. Its mission is to be an...

Beauty Is More Beautiful Shared

Beauty Is More Beautiful Shared™ was intentionally designed to support the success of Mary Kay Independent Beauty Consultants. With a message that...

Opportunity for All

At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...

AEG's Commitment to Social Impact and Volunteerism

AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...