Environment

An Optimistic View of EHS&S and ESG for 2021

Inogen Alliance

Events, Media & Communications

Lenovo CEO Outlines Commitments to a Greener Future

Lenovo

Health & Healthcare

Alkermes Celebrates Mental Health Month

Alkermes

iCause: Helping Nonprofits Build Their Audience and Increase Engagement

iCause is proud to announce a sponsorship and advertising solution for a fraction of the normal cost. Not only can companies advertise with iCause, end users can also earn rewards for redemption with Amazon by engaging with events, worldwide. iCause provides access to millions of people on its event platform, making this the perfect opportunity for companies seeking to build their audience and increase engagement.

CSR Now Drives Business as Usual

In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”

Brands Taking Stands | Meet the New Bottom Line

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap).

As Tariffs Roil Markets, Brands Make Their Voices Heard

From General Motors and Harley Davidson, large corporations to mid-sized and small businesses, companies have voiced their opposition. Trade groups have sounded the alarm: “The administration is threatening to undermine the economic progress it worked so hard to achieve,” said Tom Donohue, president of the US Chamber of Commerce, a longtime supporter of Republican economic policies in announcing a campaign to oppose the administration’s tariffs.

Brands Taking Stands | Companies Push Back as Trade Wars Roil Markets

The global trade wars have begun, despite a rising drumbeat of concern from companies and trade associations.

The Future Is Digital: Get Started With GRI’s Digital Reporting Tool

GRI has developed a Digital Reporting Tool, which will help report preparers customize their own set of material metrics drawn from the GRI Standards, map their data needs and include responses to the selected disclosures. Read more about this and how to engage with GRI on digital reporting.

Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps

Grant Garrison, managing director at GOOD Corps, talks about how brands can purposefully align themselves with causes and movements to advance social good.

Brands Taking Stands | Businesses Square Off Against Government Policy

One of the hottest of hot button political-social issues got pushed, hard, last week. The separation of children from immigrants seeking asylum in the U.S. blew up into a major conflict zone in the larger culture wars that shows no signs of quieting down anytime soon. As before, following the issue of the “Muslim ban” immigration executive order issued in early 2017, business squared off against government policy in a high volume debate over values.

Live from Cannes: Procter & Gamble’s Damon Jones on Boosting Diversity

Procter & Gamble director of global communications Damon Jones joined PRWeek's Steve Barrett at Cannes for a quick chat about diversity in PR and at P&G.

A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.

Susan explains the best uses for hashtag campaigns and why social media activism sometimes doesn’t work, and details the steps to creating successful and sustainable social campaigns. Susan also talks about why hashtag activism has been a powerful tool for empowering women and girls. Finally, Susan and Rachel discuss some successful hashtag campaigns led by nonprofits and companies and what made them work so well, and what organizations need to do to successfully engage Gen Z.

Latest Campaigns

  1. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  2. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  3. Cascale Governance
    Cascale shares updates from its Board of Directors who serve as the principal governing body and are responsible for setting the strategic direction...
  4. PSEG People & Communities
    PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...
  5. Making the World a Better Home | Our Commitment to a Diverse and Inclusive Workplace
    We believe diversity strengthens us and the best ideas come from diverse teams working together. Creating a positive workplace for everyone means...
  6. Scotts Miracle-Gro | Environment Improvement
    Earth's beauty and resources should be appreciated now and preserved for generations to come. Discover the stewardship initiatives underway to protect...
  7. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  8. Social Impact at Mastercard
    At Mastercard, we’re powering economies and empowering people, building a sustainable economy where everyone prospers.
  9. Investing in our Communities
    We invest in sustainable community outcomes that improve lives.
  10. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...