The monthlong effort involved virtual volunteer activities by employees and monetary donations, including customer-purchased Shield of Recognition sales.
This National Volunteer Week, we’re excited to highlight a project with a talented team from Charles Schwab and its nonprofit partner, Wheeler Mission Ministries (Wheeler), whose mission is to meet the short-term and long-term needs of homeless, hungry and other people in need in central Indiana. Wheeler's Center for Women & Children operates Restored Creations, a social enterprise run by women from their various long-term programs that produces and sells hand-poured, scented, soy blend candles. We paired Wheeler with a team of Schwab volunteers to develop an interactive financial model that informs the development of a financial and operational strategy to promote sales growth for the Restored Creations Program.
"I volunteer because I enjoy putting smiles on other people's faces," said Coty Sensabaugh, cornerback for the Pittsburgh Steelers. Coty finds every excuse to help others – even at his own wedding, where in lieu of gifts, he and his wife, Dominique, asked guests to donate shoes or money to Soles4Souls. Accompanied by friends and family, the newlyweds traveled to the Dominican Republic and distributed more than 500 pairs of shoes to adults and children in need. Through his involvement with the group, Coty has helped collect more than 11,000 pairs of shoes.
The Arbor Day Foundation in partnership with General Motors, Procter & Gamble and Sustainable Brands are planting 40 trees at the Greening of Detroit Park in honor of Elizabeth Gordon Sachs at 1463 East Jefferson Street on May 22.
"I volunteer because of the young men who look like us, who are in the same situations as us, who need mentors," said Jared Cook, tight end for the Oakland Raiders. Off the field, Jared can often be found giving back – whether it be helping out through fundraising events or volunteering to help provide food to people in need. The importance of service was instilled in him early on, by parents who encouraged him to “count your blessings.”
Increasingly, today’s diverse workforce is looking for employers to provide purpose in the workplace and to help them make a difference at work, at home and in the community. And, for good reason, more companies are taking notice: highly engaged employees are 38 percent more likely to have above-average productivity and 87 percent less likely to leave the organization.
"I volunteer because I care for future change. In 20 years I want to look back and see how much this world has changed, and know that I was a part of changing it,” said Sam Barrington, NFL linebacker – an unrestricted free agent who previously played three seasons with the Green Bay Packers.
Many social enterprises focus on innovation of high-quality products designed to reach low-income customers. By the numbers, this bottom of the pyramid strategy to reach impact and market at scale seems to make sense – analysis of World Bank data from 2011 shows that 71% of the world’s population can be considered poor or low-income.
"I volunteer because I want to see real change in our communities," said Michael Thomas, safety for the Miami Dolphins. Dedicated to giving back, he was one of the first NFL players to participate in the First Step Program – an initiative led by Daily Point of Light Award honoree Scott Van Duzer that gives kids and teens the opportunity to engage with community leaders on a regular basis, coming together for casual pick-up games, mentoring and small group discussions on community issues.
National Rebuilding Month will culminate on National Rebuilding Day, Saturday April, 29 and will engage volunteers in a concerted effort to complete repairs on homes, nonprofit facilities and community spaces to bring immediate, transformational change to communities across America on the same day.
For companies looking for simple, cost-effective ways to give back to the community, it’s hard to beat a donation program. Providing products or gift cards to local community groups is often the first step a company takes in launching a corporate giving program.
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