As we move firmly into the digital age, one of the tenets of marketing has become "meet consumers where they are," whether that's a phone, tablet, computer or smartwatch. And as marketers in the cause space get increasingly savvy, we're seeing innovative ways to integrate a company's social impact messages into consumers' everyday experiences, including a smart appliance that triggers a donation, harnessing emojis for fundraising and a fitness tracker just for kids with a cause tie. The newest example has taken to dating apps – interjecting to educate consumers on an important issue while they surf for a date.
As technology continues to change how we interact with the world around us, more cause marketers are harnessing the power of virtual reality (VR) to create entirely new, shocking, eye-opening and honest immersive experiences – bringing consumers along on the cause journey like never before.
The Costa Crociere Foundation (www.costa-crociere-foundation.com) has concluded the annual selection process reserved for Italian non-profit organizations and has chosen six new social betterment and marine environmental protection projects for funding.
In 2010, the Department of Housing and Urban Development (HUD) unveiled a strategic plan to move the needle on housing the nation’s homeless veterans. They set an ambitious goal – as a part of the Open Doors strategy – to have zero homeless veterans by the end of 2015. This concentrated effort has yielded some incredible results.
Sears has launched its ninth annual Heroes at Home campaign with Rebuilding Together to raise funds and assist military families facing hardship by making necessary repairs, improvements or modifications to their homes.
After reading Kathy Gu’s review of Benevity's 2016 Goodness Matters User Conference on the Silicon Valley Community Foundation (SVCF) website, we thought it would be a good time to pick her brain for insights that are sure to be interesting to anyone running corporate giving programs. We got a chance to catch up with Kathy recently about workplace giving, employee engagement and the corporate responsibility field in general. Her replies paint a picture of the evolving world of the CR professional, and how both Hewlett Packard Enterprise (HPE) and SVCF are engaging people, connecting with communities and creating meaningful charitable impact.
There is a ton of quality content out there, particularly video, by social sector organizations that is lost in the sea of information. As an online publisher creating content and posting it online is only half the job. Making it floatable and findable is equally challenging. The basics are found in tagging, taxonomies and search.
Through the passenger-side window, 83-year-old Ferne Fabis points with excitement at the new bakery set to open soon near her home in Rockville, Maryland. New people and places have always been Ferne’s passion – even after a leg injury forced her to give up her driver’s license.
Cone Communications will join Cause Marketing Forum (CMF) as a sponsor of the two-day conference in Chicago on June 1-2. As a founding member of CMF with a longstanding legacy in the cause marketing space, Cone continues to lead and facilitate the conversation among practitioners in the field.
Conservationist and presidential great-great-grandson Teddy Roosevelt V explores the price of popularity paid by our beloved National Parks. He encourages us all, as owners of these incredible places, to do all we can to protect them for generations to come.
Cascale shares insights regarding policy and regulation impacting the consumer goods industry, and highlights how it's supporting members prepare for...
Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Focus on preventing and treating malnutrition across life stages. Highlights include early detection, community-based treatment (e.g., MUAC screening...
