In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.
HP uses it to engage employees. Groupon encourages restaurant visits with it. DICK’s leverages its power to remind consumers that sports matter. New Balance moves shoes with it. What is it? “It” is a strategic, win-win partnership between company and cause that pays both social and financial dividends: it’s cause marketing. All of these brands have won the industry's highest honor: the Cause Marketing Halo Award. And the 2016 submission period is now open!
Communications professionals responsible for telling their organizations’ CSR and sustainability stories are invited to a lunch-and-learn webinar Dec. 1 to hear how leading corporations are leveraging 3BL Media’s distribution platform to reach target audiences.
The Jack Daniel Distillery and Armed Services YMCA (ASYMCA) today announced the fifth year of its “Operation Ride Home” (ORH) campaign that assists junior-enlisted service members and their families travel from military bases to homes across the country this holiday season.
Ram Truck will once again shine the spotlight on the need to address hunger in this country as the brand launches a new campaign celebrating the outdoor lifestyle and raising awareness of the mission of Farmers and Hunters Feeding the Hungry (FHFH), an organization that enable hunters to donate a portion of their hunt to the less fortunate.
Unfortunately, natural disasters or severe weather emergencies are all too common. It’s not a matter of if the next disaster will occur but when... Do you know what to do before, during and after a natural disaster or severe weather emergency?
In the ramp-up to the Fall giving season, one way that progressive CSR teams are creating more impact in their employee programs is by using their grant budgets. Here’s how...
Rebuilding Together — a leading national nonprofit in safe and healthy housing that provides low-income homeowners with critical home repairs — will join together with its affiliate, Rebuilding Together St. Louis, to lead its fifth annual Building a Healthy Neighborhood community revitalization project. The effort, supported by lead partner Lowe’s and 275 of its Lowe’s Heroes employee volunteers, will be held in St. John, a small community in St. Louis County, this October 8–10, and is expected to provide more than $760,000 in market value back to the community.
Cascale shares insights regarding policy and regulation impacting the consumer goods industry, and highlights how it's supporting members prepare for...
Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Focus on preventing and treating malnutrition across life stages. Highlights include early detection, community-based treatment (e.g., MUAC screening...
