The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

JetBlue Expands Its ‘JetBlue Scholars’ Employer-Sponsored College Degree Program with New Master’s Degree Pathways
JetBlue today announced plans to expand its JetBlue Scholars program to include pathways for crewmembers to earn master’s degrees at discounted and affordable rates. The current program provides access to online courses and personalized coaching for crewmembers pursuing undergraduate degrees from Thomas Edison State University, with JetBlue covering most of the costs. The addition of the Master’s Pathways and new partnerships will allow crewmembers to pursue master’s degrees through five regionally accredited institutions including City University of New York School of Professional Studies, Louisiana State University Shreveport, Thomas Edison State University, University of Maryland University College and Western Governors University.
Annie’s Cereal Package Uses Recycled Plastic, but It’s the Consumer Messaging That Wins for Innovation
Annie’s started looking at the market for recycled materials, and learned a major source of recycled HDPE plastic came from old milk jugs. Then the idea almost formed itself: Annie’s saw an opportunity to close a loop in consumers’ minds, and turn milk jugs into the packaging for cereal that people pour milk over in the morning.
Worth a Second Look: Why It Might Be Time to Shake up Your Approach to PSM
Prevent accidental releases of hazardous chemicals, re-evaluate how OSHA’s PSM standard applies to your organization and how well you are currently doing.
For the Board Room and C-Suite, Questions and Advice From the Harvard Business Review and ESG and Sustainability
Attorney Silda Wall Spitzer and John Mandyck, CEO of Urban Green Council, writing in Harvard Business Review explain that while “some” board members have become increasingly “sustainability/ESG fluent” many companies [still] don’t expect their directors to understand sustainability or ESG and don’t provide board room education on the subject matter.
Is Neurodiversity Part of Your Company's D&I Strategy? Here's Why It Should Be
Thanks to pioneering advocacy groups and researchers like Dissanayake, that voice is growing stronger. And a growing number of companies like DXC Technology, SAP, Microsoft, EY and others are making the case for why neurodiversity should be part of the way companies address D&I. Hiring neurodiverse individuals has been shown through studies by La Trobe University and others, including the Harvard Business Review, to present a competitive advantage for companies, said Dissanayake, who has specialized in autism research since 1984.

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