Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Aflac 2025 Agents of Care Prove the Power of Compassion in Action

Quiet acts of service often speak the loudest, and that kind of generosity can ripple outward to help strengthen entire communities.

Recent Alerts

Events, Media & Communications

Achieved a Major Goal—Let’s Set a New One

CSRHub recently reached a major milestone by ingesting its 1,000th expert ESG data source, expanding coverage to 60,000 entities across 159 countries. Rather than setting a new numeric goal, CSRHub is focusing on helping companies strengthen supply chain sustainability.

Philanthropy & Cause Initiatives

Connecting Purpose to Profession: How Paramount Employees Are Giving Back

Many people today feel disconnected; from institutions, from their neighbors, and from a sense of meaning in their work. Corporate volunteering is a practical, human-centered response to this challenge.

Diversity & Inclusion

Creating Accessibility for All: Lenovo Employees Champion Disability Inclusion

At Lenovo, we believe inclusion drives innovation. Through our Lenovo Disability Advantage strategy, we aim to build workplaces and communities where people of all abilities can thrive.

Social Impact & Volunteering

FedEx Employees Lead Cleanups Across Japan, Giving Back to Local Communities for a Cleaner, Greener Future

Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, has completed a series of employee-led community cleanups, collectively removing approximately 360 kilograms of litter.

Social Impact & Volunteering

Sysco Addresses Food Insecurity in Global Communities, Exceeding Its Giving Goals in 3rd Annual Purpose Month

Sysco Corporation, the leading global foodservice distribution company, is excited to share that nearly 10,000 colleagues around the world volunteered every day in November, making the company’s 3rd annual Purpose Month its most successful yet.

Innovation & Technology

Data Center Safety Council Welcomes New Member Ada Infrastructure

Data Center Safety Council (DCSC) is pleased to announce new Strategic Corporate Member Ada Infrastructure.

Environment

Client Alert: PFAS Litigation Update – Airports in the Crosshairs

Recent legal developments surrounding PFAS target airports for contamination linked to aqueous film-forming foam. Find out how this impacts your state.

Awards, Ratings & Rankings

Keysight Recognized for Corporate Social Responsibility Efforts

Keysight Technologies, Inc. (NYSE: KEYS) announced the company has received multiple awards and recognitions for its corporate social responsibility (CSR) efforts throughout 2025.

Innovation & Technology

Ray of Hope Gallery 2025: Ten Nature-Inspired Innovations Now Live on AskNature

The 2025 Ray of Hope Gallery is now live on AskNature.org. The gallery features the innovations and biological strategies for the ten teams from the 2025 Ray of Hope Accelerator. The Ray C. Anderson Foundation is a founding sponsor for the program.

Responsible Production & Consumption

S… for Secondary Raw Materials, a Saint-Gobain Podcast

The construction industry consumes an enormous amount of raw materials. Resources that are running out, and whose extraction and use weigh heavily in terms of greenhouse gas emissions. What about the development of secondary raw materials?

Social Impact & Volunteering

DP World’s Canada Team Volunteers More Than 750 Hours in 2025, Advancing Community Resilience and Our World, Our Future

DP World volunteers contributed more than 750 hours across Canada in 2025 — from shoreline cleanups and sturgeon research to rooftop gardening and marine mammal rescue. Their work reflects DP World’s global commitment to community resilience and ocean stewardship.

Sustainable Finance & Socially Responsible Investment

Trane Technologies Provides $1.5 Million Grant to Science Museum of Minnesota to Empower Youth Through STEM Programs

Trane Technologies proudly announces the renewal of its grant to the Science Museum of Minnesota, supporting the Kitty Andersen Youth Science Center (KAYSC). This commitment of $1.5 million over three years will enhance the KAYSC’s impactful programs.

Responsible Business & Employee Engagement

Fifth Third Awards Nearly $145,000 in Grants and Tips in Annual 'Swap, Snap, Share' Small Business Appreciation Campaign

Fifth Third (NASDAQ: FITB) celebrated small businesses across its 12-state footprint this holiday season through its third annual ‘Swap, Snap, Share’ campaign.

Philanthropy & Cause Initiatives

New Holland Auctions Commemorative Tractor and Raises Nearly BRL R$ 400,000 for Pequeno Príncipe Pediatric Hospital

To celebrate 50 years of presence in Brazil, New Holland, a CNH brand, held an auction featuring a customized tractor. In total, nearly BRL R$ 400,000 was raised. The tractor, the main item of the auction, was sold by Abraforte (Brazilian Association of New Holland Distributors)

Events, Media & Communications

Our Vision for What’s Next

We've been hearing it all year: 2025 was hard. Especially for anyone in the communication space.

Policy shifts created ripple effects across corporate impact strategies. Companies weren't just adapting, they were scrambling to keep pace.

Innovation & Technology

Did You Know Solar Power Generation Doesn’t Stop For Snow

Snow doesn’t stop solar. At our Westtown School project, tracking technology automatically tilts panels to shed snow and minimize downtime—keeping energy production moving even after 8 inches of snowfall.

Health & Healthcare

Building a Healthier Future Together: Strengthening Cancer Care Across Africa Through Partnership

For many cancer patients throughout Africa, the journey to diagnosis and treatment can be long and uncertain. But across the continent, communities and local leaders are working to change that reality.

Philanthropy & Cause Initiatives

#GivingTuesday Gift Guide

#GivingTuesday ushers in the ‘giving season’ for many communities around the world. With so many charitable causes and requests for support, it’s natural to wonder where a donation is needed most, if there’s a “right way” to give, and how much you should give.

Philanthropy & Cause Initiatives

Bacardi Returns for 4th Annual ‘250 Holiday Meals’ Initiative Amid Growing Community Needs

Family-owned Bacardi Limited, the world’s largest privately held international spirits company, reaffirmed its commitment to giving back by hosting its 4th annual ‘250 Holiday Meals’ initiative last week in partnership with The Salvation Army.

Health & Healthcare

Guiding Stars: A Sneak Peek at 2026 Nutrition Trends

My friend and fellow Guiding Stars blogging colleague, Allison Stowell, and I recently returned from the world’s largest dietitian conference, the annual conference of the Academy of Nutrition and Dietetics.

Sustainable Finance & Socially Responsible Investment

Elanco Announces Investment in U.S. Manufacturing and R&D, Driven by Tax, Tariff and Regulatory Clarity

Elanco announced $400 million in continued investment in its U.S. operations, workforce and communities over the next five years. This deepens Elanco’s commitment to product innovation, advanced manufacturing and its customers – farmers, veterinarians and pet owners.

Innovation & Technology

Mastercard | Small Business, Big Change: How Are Women Small Business Owners Going Digital in Their Own Way?

Women running small businesses are changing their approach to digital technology. Instead of expensive transformations, they’re choosing concrete step-by-step actions, supported by other women and well-chosen tools.

Supply Chain & the Circular Economy

DP World Supports Marine Mammal Rescue, Advancing Its Commitment to Ocean Health

A rescued harbor seal named DeePee is back in the wild thanks to a partnership between DP World and the Vancouver Aquarium Marine Mammal Rescue Society — highlighting how local conservation efforts play a critical role in protecting ocean health.

Philanthropy & Cause Initiatives

KeyBank and Rethink Food Cooking Up Culturally Celebrated Meals for Food-Insecure Across New York City

KeyBank Foundation has gifted $40,000 to Rethink Food to support meal-making efforts through the Neighborhood Meals Program—an effort to produce and distribute hot, nutritious and culturally celebrated meals to food-insecure communities across New York City.
“Everyone needs help

Sustainable Finance & Socially Responsible Investment

Six Reasons Women’s Savings Groups Drive Economic Growth

CARE's report 'From Saving to Shaping Markets' shows savings groups aren’t just about helping families get by; they are also a powerful way to grow local economies driven by women who are determined to build better futures and ready to make the most of new opportunities.

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...

The Ray

News and information about The Ray, Georgia's restorative, sustainable highway of the future.

Drawdown Georgia

Informed by Project Drawdown, the world’s leading resource for climate solutions, Drawdown Georgia is the first state-centered effort to crowdsolve...