Giving back has been an integral part of Total Quality Logistics (TQL), the second largest freight brokerage in North America, since the beginning. The company’s leadership, all homegrown in Cincinnati, has strong ties to the local community and has always encouraged their employees to get involved in giving and volunteering. TQL Cares – the company’s workplace giving program – was established in 2006 to deepen employee engagement, while making a positive impact in the community. For 10 years, this program took a fairly traditional approach, with an annual giving campaign that lasted two weeks, small matching programs and volunteer endorsements, but only for Cincinnati-area employees. As the company experienced major growth, it meant big challenges.