News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

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Environment

Lessons from a CDP Supplier Engagement Leader: Five Steps to Help Accelerate Climate Action

For the fifth consecutive year, HP has achieved a place on the CDP Climate Change A List for our actions to cut emissions, mitigate climate risks and develop the low-carbon economy.

Environment

General Mills Promotes Focus on Soil Health

The food company asks farmers to emphasize diverse crop rotations, minimal tillage and keeping soil covered in plants


Research, Reports & Publications

Ørsted Gets Closer to a Complete Green Transformation: 99% Renewable Energy Generation by 2025

The years 2015-2018 were the four warmest years on record for the world. To avoid runaway climate change, society must radically decarbonise the way it generates and consumes energy, and keep global temperature rise below 1.5° Celsius as compared with pre-industrial levels.

Diversity & Inclusion

Moody's Diverse and Inclusive Culture

Responsible Business & Employee Engagement

Saving the World One Paycheck at a Time

Workplace giving is a highly valued tradition offering benefits to employers, employees, nonprofits, and the people they help.

But what would happen if employee giving programs didn’t exist? On the flipside, what would the world be like with MORE employee giving?

Events, Media & Communications

Lockheed Martin Looks to Fill 100+ STEM Jobs at BEYA STEM Conference

Are you looking for a job? Would you like to be offered a position on-the-spot? Lockheed Martin will be hiring at the 2019 Black Engineer of the Year Award (BEYA) STEM Global Competitiveness Conference in Washington, D.C., February 9. Lockheed Martin is a world-renowned global security and aerospace company. We are looking for employees with all levels of experience in STEM fields who have fresh ideas to help continue our legacy of excellence.

Supply Chain & the Circular Economy

Greensboro, North Carolina Joins eBay’s Retail Revival

The third partnership of its kind in the U.S., Retail Revival Greensboro is a 12-month program for local small business owners looking to leverage eBay’s global marketplace to reach new customers around the world.

Supply Chain & the Circular Economy

How IoT Could be Sustainability's Secret Ingredient

A new report by the World Economic Forum found that the value of keeping things “within” our economy, rather than letting items pass “through” our economy could unlock a global growth potential of $4.5 trillion and also address the global challenges we’re faced with today, ranging from resource depletion to climate change.

Responsible Business & Employee Engagement

Viral Engagement Techniques Get Your Entire Workforce Fully Vested in Your Causes

We see it every single day. Both within our own company and those of our clients. The face of the workforce is changing. And so are the dynamics that motivate your employees to participate — or not — in corporate charitable giving programs.

Innovation & Technology

ISTE and Discovery Education Launch New Partnership Offering Members Innovative and Engaging Digital Resources that Bring STEM to Life in the Classroom

The International Society for Technology and Education (ISTE) a global education organization with a bold vision that technology can transform teaching and learning, accelerate innovation, and solve tough problems in education, today announced a new partnership with Discovery Education. Through this collaboration, Discovery Education, the leading provider of digital curriculum resources, digital content, and professional development for K-12 classrooms, is offering all ISTE members access to its newest service, STEM Connect, at no-cost through July 31, 2019.

Social Impact & Volunteering

Viacom Partners with the “I Have A Dream” Foundation for MLK Service Day

Viacom’s Corporate Social Responsibility branch, also known as Viacommunity, recently partnered with the “I Have A Dream” Foundation to engage in a service opportunity in honor of Martin Luther King Jr. Day.

Viacom employees had the opportunity to lend their time to assembling care packages, which included: healthy snacks, supplies, and writing encouraging notes. Eugena Oh, CEO & President of the foundation opened the event by speaking about the mission of the foundation and the impact the Viacommunity has had on fostering its programs.

Responsible Business & Employee Engagement

A Deeper Look at CECP's Year-End Investing in Society: People

Investing in Society, CECP’s recently launched and updated compendium of data, research, and case studies illustrates innovations in corporate efforts to solve the world’s most pressing problems. Divided into five sections – Priorities, Performance, People, Planet, and Policies – the collection of insights offers a far-reaching assessment of what leading companies are doing in each of the five focus areas.

In the People section, CECP asks, “How can large corporations maximize societal impact through employee engagement and purpose?"

Events, Media & Communications

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.

Events, Media & Communications

Brands Play It Safe With Super Bowl LIII

Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.

Philanthropy & Cause Initiatives

5 Books That Every Leader Should Be Reading Now

The beginning of a new year is always a good time to be reconsidering one's reading list. With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year.

Research, Reports & Publications

Emerging Technologies Give Environmental, Health and Safety and Sustainability Leaders New Insights into Business Risk

Emerging technologies are rapidly changing how companies prevent pollution, keep employees safe and set sustainability goals, according to a report published today by the National Association for Environment, Health and Safety, and Sustainability (EHS&S) Management (NAEM).

Supply Chain & the Circular Economy

2020 Commodity-Sourcing Goals? These Tools Can Help With Supply Chain Traceability

Amidst rising deforestation rates, many companies have committed to eliminating deforestation from key commodity supply chains. As of June 2018, 473 companies globally committed to curbing deforestation in supply chains linked to palm oil, soy, timber and pulp, and cattle.

Responsible Business & Employee Engagement

People Are at the Heart of Sysco's Belief in a Better Tomorrow

People are the essential ingredient of our success. Fostering opportunity for our customers, associates, and suppliers, keeping our associates safe and healthy, and supporting the well-being of children, families, and the communities we call home, lie at the heart of our belief in what a better tomorrow can be.

Awards, Ratings & Rankings

DMN 40Under40 2018: Lauren Gentile, Vice President, Executive Creative Director, Epsilon

This year's group of DMN 40Under40 winners have a few things in common. Well yes, they're under 40. Also they have a proven track record of marketing excellence and leadership, whether they're in roles supporting global brands, or leading their own thriving start-ups. Over the next few weeks, you'll get to know our winners, and what they've accomplished.

Diversity & Inclusion

The Future of Gender Equality in the Workplace

Last week, I sat on a panel with Bank of America Vice Chairman Anne Finucane and Goldman Sachs Managing Director Dina Powell to discuss the state of gender equality in the workplace at Bloomberg’s annual ‘The Year Ahead Davos’. Our conversation focused on the financial imperative for representation across organizations – from the trading floor to the boardroom – and the key trends driving the evolution of equality. Following our productive discussion, I came away with four major factors catalyzing this change:

Philanthropy & Cause Initiatives

JetBlue Foundation E-Newsletter: A Glance at 2018

On November 8th, the JetBlue Foundation awarded $135,000 in grants to STEM education programs in Puerto Rico to aid long-term post-hurricane recovery in celebration of National STEM Day. The JetBlue Foundation, in its continued commitment to Puerto Rico, awarded grants to organizations that are investing in the island’s future and placing aviation and STEM top-of-mind as career choices for students. JetBlue started service 16 years ago, and is the largest carrier on the island with San Juan being one of JetBlue’s six Focus Cities.

The grant recipients included Ciencia Puerto Rico, EcoExploratorio, Inter American University of Puerto Rico and Puerto Rico Aviation Maintenance Institute.

Environment

Healthcare Plastics Guide for Recyclers

HPRC has prepared a guide to inform plastics recyclers and processors about the common streams of plastic waste generated in clinical settings.

Environment

A Fully Recyclable Mattress by Auping and DSM-Niaga

Royal Auping and DSM-Niaga developed a completely redesigned mattress. Every component of the new modular design can be separated easily and is fully recyclable for re-use in a new mattress.

Health & Healthcare

Albertsons Offering Services to Help Battle Flu

Originally posted on Local News 8 ABC
The latest flu report from the Center for Disease Control and Prevention shows Idaho as one of 45 states with widespread flu activity.
One grocery store is hoping to help with that.

Environment

Ecocentricity Blog: Dropping an L-Bomb

Ray Anderson succeeded in transforming the culture of Interface, and that culture shift is still felt today. Advancing sustainability is not a corporate strategy for Interface, but rather an identity.

Latest Campaigns

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    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
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