The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

JetBlue Focuses on Diversity & Inclusion
JetBlue customers come from different backgrounds and life experiences. A diverse workforce helps us to better understand and respond to their needs. In 2015, we reaffirmed our commitment to recognize the many aspects of diversity at JetBlue. We held activities throughout the year including our annual Respectful Workplace Week, diversity trainings for JetBlue leadership and celebration of traditional heritage and awareness months.
Novartis Wins Two Prestigious Prix Galien Foundation Awards
Novartis has been awarded the prestigious 2016 Prix Galien USA Award for Best Biotechnology Product for Cosentyx® (secukinumab), as well as the Prix Galien Foundation “Discovery of the Decade” Award for Best Pharmaceutical Product for the drug Gleevec® (imatinib mesylate). The awards were presented at a ceremony in New York City.
Three-Quarters of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company, According to Research from Cone Communications
Three-quarters (76%) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64%) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the 2016 Cone Communications Millennial Employee Engagement Study. The study reveals that meaningful engagement around CSR is a business – and bottom line – imperative, impacting a company’s ability to appeal to, retain and inspire Millennial talent.
Cox Announces Rory McCracken as Louisiana’s 2016 Cox Conserves Hero
Cox Communications, in partnership with The Trust for Public Land, announced Rory McCracken as Louisiana’s 2016 Cox Conserves Hero. The program honors volunteers in Cox’s service areas in Acadiana, Baton Rouge and New Orleans who are creating, preserving or enhancing outdoor spaces.
Largest Corporate Citizenship Film Festival Announces Call for Entries
The call for entries is open for the largest film festival devoted exclusively to celebrating the work of corporate social responsibility (CSR) professionals, their companies, and programs.

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