Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

How To Go ‘Beyond Words’ With Acts of Compassion and Kindness

“Beyond Words” is a story of kindness, empathy and friendship, teaching readers of all ages to express compassion without needing to say a word. The book follows Buddy as he discovers how to support a friend coming home from the hospital.

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Recent Alerts

Environment

Become a Leader in Water Stewardship With Our 8-Step Cycle

Antea Group’s comprehensive 8-step process can help guide you through some of the necessary steps a business should take in order to understand your water risk and develop a strong water strategy.

Responsible Business & Employee Engagement

Do You Have the Courage to Care?

Courage to Care is a commitment to have the courage to intervene when you see someone not paying attention, doing something wrong or cutting corners.

Philanthropy & Cause Initiatives

All-Veteran Crew Flies Flagship Valor for Salute to the Troops Event

American and its partners continue to build on a long history of supporting military servicemembers — past and present — and honoring their selfless sacrifice.

Environment

Cultural Changemakers Have a Powerful Role in Promoting Climate Action

With popular bands embarking on months-long tours and sports teams traversing to away games dozens of times each season, sustainability may not first come to mind when thinking about the events and entertainment industry.

Social Impact & Volunteering

How To Bring Purpose and Meaning Into Goal Setting

Discover starting points as you move into goal setting for 2023 – including beginning to calibrate your programs to be more purpose and meaning-oriented. Try out these questions to get you thinking!

Energy

Mobile Energy Leader Booster To Exhibit at Zero-Emission Transportation Event

Booster will be joining top names in transportation at the Zero-Emission Ride & Drive event on Dec. 7, 2022, in Long Beach, Calif. The event brings together transportation leaders, suppliers & OEMs to showcase zero-emission technologies.

Diversity & Inclusion

Ava DuVernay's Array Releasing Partners With JetBlue for Exclusive In-Flight Pop-Up Channel Featuring 12 Independent Feature Films From Artists of Color and Women Directors

Ava DuVernay’s ARRAY Releasing and JetBlue today announced a partnership to offer customers a curated selection of 12 independent feature films from artists of color and women directors.

Environment

Hershey Reduces Environmental Impact Across Its Value Chain

The Hershey Company is making measurable progress on its commitment to act on climate change.

Responsible Production & Consumption

Family- and Veteran-Owned Supplier Black Diamond Coatings, Inc. Partners With The Home Depot on High-Quality Home Improvement Products

“By Contractors, For Contractors.” This is the founding principle President and Owner David Warren set into place for Black Diamond Coatings, Inc., a premier concrete and masonry sealer manufacturer and Home Depot supplier.

Responsible Business & Employee Engagement

Why And How CMOs Should Champion Employee Engagement

The Covid-19 pandemic, uncertain economic conditions, hybrid work environments and many other factors are compelling marketers to find new, creative ways to engage customers.

Research, Reports & Publications

Suncor 2022 Report on Sustainability: Water Stewardship

As water is an essential part of our operations, it’s important we find innovative ways to manage water effectively and efficiently across our business.

Environment

How the Private Sector Can Help Mitigate Climate Change

Collectively, we must champion biodiversity and healthy ecosystems across the value chain. And this is best achieved through responsible sourcing practices and strategic partnerships.

Environment

The Scotts Miracle-Gro Foundation Meets With Leading Environmental Partners to Discuss Environmental Justice, Water Quantity and Quality Solutions

As the country faces a variety of environmental issues including water quantity and water quality, The Scotts Miracle-Gro Foundation is convening its National Partner Network Annual Meeting to discuss solutions.

Philanthropy & Cause Initiatives

AEG Hosts 10th Annual Thanksgiving Celebration at L.A. LIVE'S The Novo

In celebration of Thanksgiving, on November 24, AEG hosted nearly 300 local families and U.S. Veterans for a full course Thanksgiving dinner at The Novo at L.A. LIVE in downtown Los Angeles.

Responsible Production & Consumption

All New Bacardi Gift Packs Go 100% Plastic-Free

This significant step will see Bacardi remove almost 275 tons of single-use plastic used annually and has been achieved through innovative new designs that remove plastic or replace it with a sustainably sourced alternative.

Awards, Ratings & Rankings

Drawdown Georgia Is Honored With 2022 Chrysalis Award From USGBC Georgia

Drawdown Georgia was one of 11 award recipients at the 2022 Chrysalis Awards, recently presented by USGBC Georgia

Innovation & Technology

One Acre Fund: How a Mobile App Prepares Smallholder Farmers for a Successful Harvest

More than 84 percent of agricultural producers are smallholder farmers, according to Our World in Data; meaning their farms are less than two hectares.

Social Impact & Volunteering

Gilead Sciences: All Stars Project Empowers Youth Through Performance

Dancing has always been a part of Shadae McDaniel's life. When she was part of an ensemble, she and her fellow dancers would rehearse their routines over and over, trying to ensure they were ready for the stage.

Education

KeyBank Supports TECH CORPS Hackathon in Cleveland

Eight Northeast Ohio high school students earned first place at the 2022 TECH CORPS Hackathon sponsored by KeyBank and CoverMyMeds.

Events, Media & Communications

Protecting Patients from Climate Risks: A Conversation with Frontline Health Clinics on Resources

Join frontline health leaders to learn about the climate risks they're experiencing on the ground and how new resources on heat, wildfires, hurricanes, and floods can help clinics keep their patients healthy and more resilient to climate shocks.

Events, Media & Communications

Give a GLAM This World Aids Day!

VIVA GLAM is M·A·C’S charity initiative that donates to charities who support Sexual Equality, Gender Equality and Racial Equality for people of All Ages, All Races and All Genders.

Philanthropy & Cause Initiatives

Ralph Lauren Celebrates 30 Years of Support on World AIDS Day

World AIDS Day is a moment for us to honor the lives of those lost to this epidemic and reaffirm our longstanding fight for HIV and AIDS awareness and relief.

Responsible Production & Consumption

Plant-Based Certification Brings Transparency to a Blossoming Market

Across America and around the world, millions of people are making the conscious decision to eat less meat and dairy.

Social Impact & Volunteering

Points of Light Launches The Civic 50 2023 Survey to Recognize America's Top Civic-minded Companies

For more than 10 years, The Civic 50 has recognized the 50 most community-minded companies in the nation.

Research, Reports & Publications

A Record-Breaking $122.2 Million Donated to Over 50,000 Causes Through Benevity on Giving Tuesday

Benevity announced a record $122.2 million was donated through its platform on Giving Tuesday 2022, on the 10th anniversary of this day of giving. Giving increased 9% year over year, setting a record for the highest amount of single day donations on its platform. 

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

Aflac Voices

Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...