News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

Focus for maximum impact

Focus™ is 3BL’s premier product, a comprehensive suite of proprietary tools and expertise to optimize your impact programs with precision and purpose.

Discover Focus

Smarter impact communications

Power your message with data, insights and confidence

Find out more at 3BL.com

Education

Attending the 2016 U.S. Amgen Scholar Symposium

As a self-proclaimed realist, I doubted that I would ever experience the fabled “love at first sight.” This changed the moment that I saw the crowd of UC Berkeley Amgen scholars lined up to register for the symposium, proudly sporting the trendiest summer internship shirts imaginable. In a creative expression of their institution, they were blazoned with the periodic table entry, Berkelium. I must say, there is something quite profound about a group of people that can make radioactive chemical elements fashionable. It had been less than five minutes at the 2016 US Amgen Scholars Symposium, and I already felt at home.

Events, Media & Communications

Academy Award-Winning Actor, Cuba Gooding Jr., Visits With Youth at Local Boys & Girls Club of America to Celebrate the Maytag Dependable Leader Awards

Boys & Girls Clubs of America has been a long-standing symbol of dependability for Cuba Gooding Jr. His local Boys & Girls Club and its mentors were an important part of Cuba’s youth and a place he counted on and attended regularly.

Innovation & Technology

Arrow “Guides Innovation Forward” by Helping Children Become the Innovators of the Future

Arrow takes on the challenge of bringing technology to people with no electricity. Miranda Ingram reports…

Every so often a concept comes along that is so simple and so effective that you can’t believe it didn’t already exist.

Responsible Production & Consumption

Water Utilities Show High Aspirations Toward Reducing Energy or Achieving Energy Neutrality

Water and wastewater utilities in the U.S. have high aspirations for energy reduction goals, or even moving toward energy neutral operations, but barriers are plentiful. Fortunately, approaches are being developed that can help system operators make significant progress in overcoming these obstacles.

Research, Reports & Publications

E-government Key to Implementing Sustainable Development Goals: UN Survey

Environment

Subaru NPCA National Parks Waste Challenge

Health & Healthcare

AIDS 2016: New Options for HIV Prevention Hold Tremendous Promise

A young man named Fortune drove me to the International Convention Center in Durban 2 weeks ago to attend the 2016 International AIDS Conference. What started out as polite small talk resulted in an engaged discussion about new HIV prevention options that have recently become available on the South African market.

Environment

Subaru at the National Park Foundation ‘Park Exchange’ in Chicago, IL

Subaru is proud to be a National Park Foundation premier partner for the National Park Service Centennial celebration, engaging communities across the country with their national parks and kicking off a second century of stewardship.

Research, Reports & Publications

Pause, Process, Proceed: Norfolk Southern Makes Safety Personal

Employee safety is Norfolk Southern’s No. 1 priority. In 2015, Norfolk Southern introduced “Risk Factor” training workshops that help operations employees recognize and safely manage risks they encounter daily.

Responsible Business & Employee Engagement

Quality Produce Improves Small Farmers’ Lives

Bangladesh-based Direct Fresh Ltd. has joined the Business Call to Action (BCtA) with a pledge to integrate 2,000 small-scale vegetable farmers into its vegetable supply chain by 2018. The company’s inclusive business model involves training farmers in sustainable agricultural practices and sourcing fresh produce from them for direct sale.

Diversity & Inclusion

Darden for Life | Diane Eslinger of Olive Garden

Team members are the backbone of our restaurants. For some of them, creating great dining experiences for our guests is so fulfilling that it becomes their life’s work. Olive Garden Server Diane Eslinger who celebrated her 35th anniversary with Darden recently has a large group of regular guests and has been named salesperson of the month multiple times, said General Manager Kelly Lynch.

Events, Media & Communications

Setting a Big Goal: Going “Over The Edge”

I’ve taken on a good share of charity challenges over the years including marathons, multi-day running events and more Speed Golf tournaments than I can remember. But “Going Over the Edge” in Atlanta this September fills me with more trepidation than any fundraiser that has come before.

Awards, Ratings & Rankings

Astellas Farma Brasil Ranked Among 20 Greatest Workplaces in Brazil

Astellas Farma Brasil (AFB) is among the 20 best medium-sized (100-999 employees) multinational companies to work for across all industries in the country, according to the Great Place to Work® Institute’s latest rankings. In June, AFB was honored by the Institute as one of the top three workplaces in the Brazilian pharmaceutical industry.

Social Impact & Volunteering

Meet 2016 Pocono Mountains Community Fundraiser Winner - American Red Cross of the Pocono Mountains

Since its inception in 2004, the Pocono Mountains Community Fundraiser has grown to be the largest single fundraiser event in Monroe County, giving back more than $2 million to the community. More than 480 community enthusiasts attended this year’s event, titled “Keeping It Close to Home.” Event founder, Diamond Sponsor and host Sanofi Pasteur once again covered all event costs. As a result, 100 percent of ticket sales and sponsorships directly benefitted the non-profit recipients.

Environment

A Healthy Office is a Happy Office

Responsible Production & Consumption

Has The Modern Day Slavery Global Movement Mitigated Slavery In Supply Chains?

Though the global movement to end modern day slavery in supply chains has had increased media attention and has been joined by numerous channels, modern day slavery is still an issue in supply chains of the world's largest companies.

Diversity & Inclusion

Coaching for the Win in Sports and in Business

When it comes to the championship of any sporting event, all eyes are on the athlete. And reasonably so, given that the athlete has poured thousands of hours into preparing for this one moment.

Philanthropy & Cause Initiatives

Biking Across America for Children in Foster Care

Ed Anderson, a Wendy’s franchisee from Newport News, VA, is making his way across the country on his bike all to raise $1 million for the Dave Thomas Foundation for Adoption.

Philanthropy & Cause Initiatives

Adventures Through Nepal: My Journey with National Geographic Student Expeditions

Namaste! My name is Claudia Reid and this summer I was given the life-changing opportunity to travel to Nepal with National Geographic Student Expeditions. I spent 18 days in this beautiful country learning the history of Kathmandu, serving in a children’s home in the Talamarang village and seeing firsthand the damages from the 2015 earthquake. I even had the chance to ride an elephant through the jungle in Chitwan! Through it all, I was given an incredible new perspective on a country 8,000 miles away from my own, and a newfound respect and admiration for its people.

Responsible Production & Consumption

GM Expands Autonomous Vehicle Testing

GM’s Cruise Automation team is now testing the Chevrolet Bolt EV autonomous vehicle on roads in Scottsdale, Arizona. The state of Arizona supports such research and development, and provides a fitting environment to test in high temperature and desert conditions. Testing is also underway in San Francisco.

Energy

Battery-Powered Trucks a Big Lift for SCE Workers, Environment

Southern California Edison is investing in a new generation of environmentally friendly service trucks whose overhead lifts are powered by the same kind of batteries used in plug-in electric cars.

Responsible Business & Employee Engagement

Best Practice: Summer 2016

The Summer 2016 issue of Best Practice includes CSR and sustainability case studies from thought leaders across several industries

Energy

Intelligent Wind Farms: The Road to Reduced Costs

Cutting-edge communications technology will make wind farms more profitable and the transition to a renewable energy economy more economical. That’s why Siemens is taking part in an EU-funded research project called VirtuWind. The project is designed to cut procurement costs for a wind farm’s control network by 25 percent and operating costs by 10 percent annually.

Latest Campaigns

  1. FedEx | Delivering for Good
    Doing what we do best for those who need it most. When disaster strikes, and there’s not a moment to lose, our people mobilize the FedEx global fleet...
  2. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  3. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  4. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  5. GoDaddy | Customers
    GoDaddy is the world’s largest services platform for entrepreneurs around the globe. We’re on a mission to empower our worldwide community of 20+...
  6. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...
  7. Coach Foundation | Dream It Real
    To help break cycles of inequality, we empower the next generation to reach their full potential through higher education.
  8. Accelerating access to healthcare technology
    We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...
  9. Responsible Business
    We integrate responsible and sustainable practices in every aspect of our organization. Our products are created in ways that do not harm individuals...
  10. BeyondPFAS by Veolia
    PFAS (per- and polyfluoroalkyl substances) are found everywhere in our environment. Some of them are a pressing environmental and public health...
  11. Subaru Love Promise: Health
    Subaru believes we all should have a chance to lead a healthy life. Through our partnership with The Leukemia & Lymphoma Society® (LLS), Subaru and...
  12. KeyBank: Responsible Banking
    Everyone’s financial journey is different. We make intentional efforts to meet the individual needs of clients and communities through a diverse range...
  13. KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service
    KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...
  14. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  15. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...