Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.







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Philanthropy & Cause Initiatives

Bridgestone Americas Participation Recognized as Top Supporter for United Way of Metropolitan Nashville

In 2018, Bridgestone raised $1.54 million for the United Way of Metropolitan Nashville as a part of its ongoing commitment to improving the communities in which its teammates move, live, work and play. More than 80 percent of Nashville-based employees shared their time, resources and talent to make the campaign a success. More than 1,500 employee donations comprised half of all contributions, with the Bridgestone Charitable Golf Tournament and Bridgestone company match program contributing the remaining total.

Social Impact & Volunteering

Impact at Work: Charles Schwab and the SAFE Alliance Join Forces

In October of 2018, The SAFE Alliance joined forces with a volunteer team from Charles Schwab to tackle a pressing organizational staffing challenge. The SAFE Alliance is dedicated to ending violence through prevention, advocacy and comprehensive services for individuals, families and communities that have been affected by abuse.

Awards, Ratings & Rankings

Get the Recognition You Deserve at Ethical Corporation’s Global Awards 2019

Back for the 10th year running, Ethical Corporation's Responsible Business Awards 2019 are the world’s leading awards ceremony celebrating responsible business excellence.

Responsible Production & Consumption

Integrated Eco Strategy and Toxnot Announce Partnership to Streamline Product Ingredient Disclosure

Integrated Eco Strategy (IES) and Toxnot announce a new partnership designed to integrate their respective materials transparency platforms. This partnership enables manufactures to quickly and efficiently share building product ingredient data and meet the requirements of certifications such as the Living Building Challenge (LBC) and Declare in new, powerful ways. Both companies are partners with the International Living Future Institute (ILFI), an environmental NGO that administers the LBC, the world’s most rigorous proven performance standard for buildings.

Supply Chain & the Circular Economy

A Sao Paulo Factory Is Pioneering Zero-Waste Manufacturing and Closing the Loop with Plastics

The manufacturing, recycling and research buildings at the São Paulo site for form a literal — if rectangular — loop. It’s a shift away from a traditional linear supply chain, which takes resources from the Earth to make products that are ultimately discarded. Instead, the goal is to adopt a circular model that uses and reuses materials with minimal waste. HP’s operations in Brazil take the idea one step further, creating a closed-loop system that turns waste directly into new products. “It’s all about keeping materials in motion for as long as possible,” says Randi Braunwalder, HP’s manager of social & environmental responsibility in the Americas. “Continuous life cycles instead of limited lifespans.”

Events, Media & Communications

CITGO Celebrates 123rd Boston Marathon by Surprising Eight Teachers With Entries

CITGO Petroleum Corporation, the Official Fuel Sponsor of the Boston Marathon, is sending eight teachers, three Marketers and six employees to run the historic race on April 15, 2019.

Research, Reports & Publications

Andy Hoffman: Honored for His Work on Book “Culture Shapes the Climate Change Debate”

Andy Hoffman is a 2019 recipient of the RRBM award for his work on “Culture Shapes the Climate Change Debate“. The book seeks to understand why people are rejecting the science on climate change and what the science says about how to overcome that schism.

Sustainable Finance & Socially Responsible Investment

Commentary: As Demand for ESG Investing Grows, So Too Does the Need for High-Quality Data

Climate change has already begun to affect business, with extreme weather, flooding, wildfires and drought threatening company assets and supply chains. As the environment evolves, companies that improve their energy efficiency and create new products and services will survive and companies that are slow to change will struggle.

Philanthropy & Cause Initiatives

Delivering Real Change in Ghana

As you read this, drones are making emergency deliveries of vaccines, blood products and life-saving medications. What’s remarkable is that this scene is playing out in Ghana.

Social Impact & Volunteering

Hallmark VIDEO | Inspiring Acts of Caring: Karolyn Roby Helps Students Become Secret Kindness Agents

Inspiring others to show they care through acts of kindness speaks to the essence of the Hallmark brand. Hallmark’s Care Enough campaign highlighted the selfless acts of dozens of individuals to inspire others to perform acts of caring. Karolyn Roby an elementary school teacher from Omaha, Nebraska, turns students into Secret Kindness Agents. Modeled after the book of the same name by Ferial Pearson, Roby’s students learn how compassion plays a big part in someone’s life. Each student has an “agent name” and devises acts of kindness.

Sustainable Development Goals

Paths to Food Security

Global population growth, increased water scarcity, stressed food systems, competition over resources—the consequences of inefficient land and water use are already manifesting, and we must act now to correct our course. As a global community, resource efficiency can satisfy the demand for water and food for years to come, even with the projected growth of our population, but this is only possible if we coordinate effectively.

Sustainable Development Goals

What 50 Years of Responsibility Looks Like: Q&A With Whirlpool’s Sustainability Head

2019 is the 50th anniversary of its Whirlpool Corp's sustainability commitment. As far back as 1969, the CEO talked about how programs to reduce Whirlpool’s impact on the environment had proven to be a smart investment in the company’s future.

Environment

Lloyd Alter: Transportation Puzzles

The industrial revolution ushered in an era of more efficient transportation. As history has shown us, the impact of our ability to move easily across town and across the planet is complex. It has made the world smaller but it has also given rise to the climate crisis.

Innovation & Technology

Video | Leveraging Technology for Authentic Social Purpose: My Special Aflac Duck

What does Aflac’s iconic duck have to do with kids facing cancer? Knowing the power of companionship, Aflac paired its brand icon with the latest in social robotics to evolve the company's impact on pediatric cancer. In this panel discussion from the BRITE ’19 Conference, the creators behind My Special Aflac Duck discuss how insights from this initiative can help any brand leverage existing assets, rethink long-term commitments, and boldly embrace innovation to advance purpose.

Events, Media & Communications

Smithfield Foods EVP of Corporate Affairs & Compliance Keira Lombardo Gives Keynote Speech at STEP Ahead Awards

Keira Lombardo, Smithfield Foods EVP of corporate affairs and compliance, served as the chair of the Manufacturing Institute’s STEP Ahead Awards.

Environment

Rock and A Hard Place: How Hazardous Waste Generators Can Avoid Missteps in The Changing State Regulatory Landscape

The blog explains the difficulty in following RCRA hazardous waste generator rule changes as individual states implement these changes differently.

Education

PNC Sponsors High School Students for the Company's Young Innovators: Code for Your Cause Program

PNC strives to inspire learning and STEAM programs within our community. Pittsburgh high school students joined PNC’s Young Innovators: Code for Your Cause. These talented students were tasked with designing & developing innovative solutions in response to challenge statements with the help of PNC mentors.

Diversity & Inclusion

The Launch of Employee Resource Groups Brings an Inclusive Spirit to Viacom

Last month, 300 Viacom employees gathered on the outdoor pavilion of their Buenos Aires office, clad in sunglasses to temper the summer sunshine. A mix of long-time Viacom employees and those that joined the company via its 2016 acquisition of broadcaster Telefe, they browsed informational stations about Employee Resource Groups (ERGs) devoted to the interests of women, parents, the LGBTQ community, and aspiring next-generation professionals.

Research, Reports & Publications

A Sustainable Year: CNH Industrial presents its 2018 highlights

CNH Industrial (NYSE: CNHI /MI: CNHI), eight-time Industry Leader in the Dow Jones Sustainability World and Europe Indices, announces the third edition of A Sustainable Year which details the sustainability activities the Company and its stakeholders accomplished in 2018. This 36-page guide accompanies the 2018 Sustainability Report.

Energy

$200,000 Green Mountain Energy Sun Club Grant Funds Solar Energy and Horticultural Training Program at My Possibilities

My Possibilities (MP), a for-cause organization that provides continuing education and vocational training for adults with disabilities, announced today the completion of sustainability projects funded by a $200,000 grant from the Green Mountain Energy Sun Club.

Philanthropy & Cause Initiatives

Inspired Partner: Convoy of Hope

At Hormel Foods, we are inspired to do our part in helping with hunger-relief efforts around the world. We have significant resources as a food company, but we understand we can’t do it alone. Working with our inspired partners such as Convoy of Hope, Feeding America, Food For The Poor and Caritas, we are able to make a difference every day.

Philanthropy & Cause Initiatives

Video | Providing Safe Spaces for Children to Learn and Grow

From healthy food access to social connectedness, gardens provide powerful benefits to communities, to families, and most importantly, to children’s lives. That’s why ScottsMiracle-Gro launched the Gro More Good initiative with a commitment to connect 10 million children to the benefits of gardens and greenspaces over the next five years.

Environment

Ecocentricity Blog: Trope-a-Dope

Our goal is to inspire others to become environmentalists, working to harmonize business and society with our natural systems. Dollars certainly help in pursuit of this goal, but a compelling and authentic example of what to do, and why we should do it, is so much more valuable.

Innovation & Technology

MilliporeSigma Introduces New Greener Solvent, Cyrene™

MilliporeSigma today launched Cyrene™ — a sustainable dipolar aprotic solvent, produced in two steps from a renewable cellulose source. The bio-derived alternative was created in response to the need for solvents to meet stricter regulation requirements for both employee safety and environmental sustainability. The new product targets the rising demand for greener alternatives to Dimethylformamide (DMF) and N-Methyl-2-pyrrolidone (NMP).

Latest Campaigns

  1. Integrated Tools
    Cascale shares updates on its efforts to align the industry on a common language to describe sustainability performance to reduce duplication and...
  2. Local Communities
    The principals of living and working in synergy with the communities in which we operate, as well as collaborating on projects that benefit those...
  3. GoDaddy | Diversity, Equity, Inclusion & Belonging
    Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
  4. Environment, Social, and Governance (ESG)
    The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
  5. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  6. GoDaddy | Microbusiness
    They’re the people who build websites, run restaurants, and teach online classes. They power local economies and national growth but their impact...
  7. Biomimicry and Ray of Hope Accelerator
    The Ray C. Anderson Foundation has partnered with the Biomimicry Institute to create the Ray of Hope Accelerator, designed to bring commercially...
  8. Fifth Third's Commitment to Small Businesses
    Fifth Third believes that small businesses form the foundation of our communities – and when they succeed, we all succeed. Supporting them through...
  9. FedEx | Volunteer Campaigns
    Giving back is part of the FedEx culture. Team members support our charitable investments and local community needs by dedicating their time where...
  10. Social Progress
    Social engagement has always been an integral part of our sense of responsibility as a company. We care and we act to do our part to improve the...
  11. Collective Action
    Cascale shares updates on its efforts and initiatives geared toward activating its ecosystem to develop and scale solutions that drive collective...
  12. PSEG Environmental Stewardship
    PSEG’s environmental stewardship is evident in programs and strategies that reflect our commitment to clean air, clean water and waste management...
  13. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  14. Digital Safety
    We provide tools and guidance so people can manage digital content in a way that’s right for them and their families. Learn more >>
  15. Healthy Spaces Podcast: Season 5
    Welcome to Season 5 of Healthy Spaces by Trane Technologies, the podcast where experts and disruptors explore how climate technology and innovation...