Research & Reports
Research & Reports
WEBINAR: Need to Know Insights From the 2018 Cone/Porter Novelli Purpose Study
Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.
Porter Novelli
AI & Technology
AI & Technology
5 Ways Duke Energy is Using Drone Technology
For nearly a century, unmanned aerial vehicles – or drones – were primarily tools for the military, but in the last decade, the use of drones for civilian tasks has skyrocketed. Industries from real estate to agriculture and retail to entertainment are using the technology to work faster, safer and in new ways. The energy industry is no exception. Duke Energy started using drones in 2015 to inspect wind and solar sites, and the ways the company can use the technology grows each year with tasks becoming more complex. For example, in February 2018, Duke Energy drone operators engineered a way to help string power lines in Puerto Rico following Hurricane Maria.
Duke Energy Corporation
Inclusion & Opportunity
Inclusion & Opportunity
Looking Outside the Box We Can Solve the Cyber Security Workforce Gap
Over the past three years, NPower requests for cyber security talent have been mounting. It is clear this is not by coincidence and it is crucial we address the need.

In 2014, we partnered with Symantec in the launch of their Symantec Cyber Career Connection (Symantec C3) program. The Symantec C3 program targets the under-employment of young adults (ages 18 to 29), specifically women and minorities, as well as veterans.

Symantec has been an incredible partner to NPower, sharing our vision that students need a mix of skills to be successful in the professional world, and that there is a huge opportunity to open the doors for an underutilized talent market while strengthening the future of the industry.
Gen Digital Inc.
Philanthropy
Philanthropy
Hacking Foster Care & Changing Lives
Often when people hear the term foster youth they envision a moment in time – children that are temporarily removed from their current family to be placed with another. However, approximately 29,000 foster youth age out each year without returning to their family home or being adopted. These children will turn into adults and face the real world on their own without the family network and support that most of us have relied on throughout our young and adult years.
Gen Digital Inc.
Health & Healthcare
Health & Healthcare
Why Designing Workspaces Should Be a Walk in the Park
Bringing the outside in, today’s workspaces are increasingly mirroring the lush green landscapes of the great outdoors.

From cascading fountains to botanical-rich workspaces, companies big and small are creating natural, park-like environments. More than aesthetically pleasing, greened indoor workspaces are good for people and for business.

These calming spaces are designed to reduce stress, enhance overall wellness and boost productivity and efficiency. Plus, they offer financial benefits for property owners and developers.
CBRE Group, Inc.
Energy & Infrastructure
Energy & Infrastructure
Schneider Electric | Powering the Industry of the Future
At the heart of innovation is action, and when it comes to energy management and automation, innovation means embracing digital transformation to build a more sustainable future.
Schneider Electric
Philanthropy
Philanthropy
eBay | Everyday Heroes: Connecting a City
Millions of people from all around the world connect on eBay. Each time that happens, something positive happens in the world. These are the stories of everyday people on eBay making an extraordinary difference in the lives of others.
eBay Inc.
Events
Events
Sustainable Brands Vancouver Redesigns the Good Life
Brands and organizations shared aspirational and inspirational messages and stories throughout the week – from Vancouver’s City Manager Sadhu Johnston who explained how Vancouver plans to be greenest city in the world by 2020 to REI’s ambition to awaken a lifelong love of the outdoors for all. Here are three ideas – some big and some small – that stood out to us last week:
Porter Novelli
Corporate Responsibility
Corporate Responsibility
How Communications Technology Is Supporting Human Rights: A Q&A With Verizon CSR Director Chris Lloyd
In this Q&A, Chris Lloyd, Verizon’s Director of Corporate Social Responsibility Strategy, and Chair of the GeSI Human Rights Committee, shares his views on the industry’s responsibility to support human rights.
Verizon
Research & Reports
Research & Reports
Pro Bono Today: What’s New, What’s Working
We selected 12 companies with reputations for having solid pro bono programs. We interviewed both the company and one of its nonprofit partners. After the interviews, we had to admit that we hadn’t uncovered anything particularly innovative. But we did find a lot to be excited about. The result is the newly published report, “Pro Bono Today: What’s New, What’s Working.”
Realized Worth

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