Philanthropy & Cause Initiatives

A Guide to Successful Marketing Pro Bono

Taproot Foundation

Events, Media & Communications

Libresse Brings Awareness to Women's Pain

Porter Novelli

3BL Media SDG Webinar Series: AEG Worldwide Aligns SDG Actions with Earth Day, April 22, 1 p.m. ET

3BL Media’s live professional development series focused on the United Nations Sustainable Development Goals (SDGs) continues on Earth Day, April 22, with AEG, the world’s leading sports and live entertainment company.

Stella McCartney, Christopher Raeburn Among Winners of Inaugural CO10 Sustainability Award

The designer has just marked his 10th year in business and last year was named global creative director of Timberland. Under his new role, Raeburn will work with Timberland on footwear, apparel and accessories to bring his sustainability ethos into Timberland’s creative strategy and retail spaces.

Today’s Leaders Need to Be Great Storytellers

Ken Chenault, the former CEO of American Express, often paraphrased Napoleon in saying that leaders need to define reality and give hope. Essentially, it is up to leaders to tell their people what is happening now and inspire them by outlining the opportunities that the future holds for them both individually and institutionally.

Video: WBCSD's Strategic Approach to Business and Sustainability: An Interview With Peter Bakker on CNNMoney Switzerland

In a conversation with Martina Fuchs from CNNMoney Switzerland, our President and CEO Peter Bakker talks about today’s challenges for business, and how we work together with our members to accelerate the transition to a sustainable world.

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

5 Books That Every Leader Should Be Reading Now

The beginning of a new year is always a good time to be reconsidering one's reading list. With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year.

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.

Brands Play It Safe With Super Bowl LIII

Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns.

Common Impact Announces New Initiatives to Build Nonprofit Capacity Through Pro Bono Service

Common Impact, a national nonprofit leader in corporate skills-based volunteering, is launching a model to engage private sector talent in supporting community disaster preparedness and resiliency, as part of a broader expansion of its program models and leadership team. The move is designed to meet the demand of U.S. communities faced with recovery from wild fires, hurricanes, and other disasters brought about by climate change, with long-term preparation and recovery services from catastrophic events.

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