This year the sudden pivot to virtual work paired with waves of layoffs and furloughs left many skilled professionals with new-found time at home—time they wanted to donate to the nonprofits working to heal and rebuild our communities. After being laid off due to COVID-19, PR Director Jessica Nelson did just that by connecting with Harlem Film House through Taproot Plus.
We are currently halfway through Breast Cancer Awareness Month, a month that has historically dominated the cause marketing scene, but this year is a bit different. With almost 8 million cases of coronavirus in the U.S., it’s important to remember the fact that 1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime. Which begs the question, how do you fundraise for a health crisis that isn’t COVID-19? This week, we will examine three companies that have gotten creative to ensure their Breast Cancer Awareness Month efforts shine through.
Antea Group USA announces a new service to their Environmental Mergers & Acquisitions Support offerings called Sustainability Transaction Assessment Report (STAR). STAR delivers clear data to help you understand corporate ESG risk. Learn more.
Porter Novelli and strategic partner Plan C joined together for a Climate Week virtual event on the business case for climate justice. The theme of the session was the role of racial justice and social equity in climate action. We heard from Jessica Appelgren of Impossible Foods; Celso White of Igniting Business Growth LLC; Bee Hui Yeh of the Power of We and Plan C and Erin Osher, Managing Director of Porter Novelli Seattle. Here, we’ve highlighted five key takeaways from the event:
This month we celebrate National Hispanic Heritage Month. It kicks off on the important date of September 15th, the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. As the largest ethnic community in the United States, representing 60.6 million individuals across the nation, there is a lot to celebrate – and companies are joining in. This month we’ve already seen one company continue their strides for representation in their product line.
International advocacy organization Global Citizen and voter registration organization HeadCount today announced the launch of the Just Vote campaign to engage young Americans to check their status, register and vote in November and elections beyond.
As the 2020 presidential election looms during the continued effects of coronavirus, even the act of voting has become a public health risk. That, combined with daily news stories sharing new obstacles to voting (such as slow mail times, removal of mail boxes and the closing of polling stations), has made the topic of voting a major concern for many. To encourage voting in a time where the barriers seem higher than ever before, companies are getting involved. Here are top examples from this week of brands unveiling their efforts around voting access and education:
As corporate communications leaders plan for 2021, it is clear that the new normal involves less reliance on earned media and a strengthened ability to reach key stakeholders directly with content demonstrating...
Over the past few weeks, we have reported on how companies are addressing the growing demand for social justice through communications and, more importantly, action. Americans are making it loud and clear that now is the time for change. In response, companies have confronted racism and embraced feedback when they have misstepped. This week we will examine companies that are honoring Black history by making Juneteenth a company holiday:
As the critical conversation around racism in the United States continues, the message to companies is clear: to not speak up is to be complicit with the status quo. And therefore many brands have taken this time to share messages of support, solidarity and commitments to change. Yet, it’s clear a statement of support will only go so far. Americans expect action. In fact, our own research conducted last month indicates 85 percent of Americans expect companies to help address racial inequality (up from 81% in 2018). Yet at the same time, Americans stand ready to call out companies they feel haven’t done the work. Nearly two-thirds (65%) of Americans say when a company takes a stand on an issue, they will do research to see if it’s being authentic.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
