Koreatown Youth & Community Center, a member of the Arbor Day Foundation’s Alliance for Community Trees program, is partnering with DoubleTree by Hilton, one of Hilton’s 14 world-class brands, to plant 45 trees to beautify the historic Pico Union neighborhood next to downtown Los Angeles. The event will help raise Pico Union’s tree canopy, which is more than 10 percent lower than the national average.
Whether it is extreme poverty, income inequality, corruption, human rights abuses or the ever-increasing impacts of climate change on agriculture and coastal living, more consumers are making the connection between corporate actions, the quality of their lives and the success of their communities – providing new challenges and opportunities for brand leadership.
TakingRoot, a member of the Arbor Day Foundation’s Alliance for Community Trees program, is partnering with Procter & Gamble’s Family Care brands, Puffs, Charmin and Bounty, to plant 30 trees in celebration of national NeighborWoods® Month. The event will be held at Pleasant Hill Academy, a school with an emphasis on environmental science, as part of a new Outdoor Learning Lab for students and community members.
That shipping container behind the Cyrus E. Dallin Elementary school isn’t from the remnants of a local building project; it’s a moving science lab. The Curiosity Cube, created by life science company MilliporeSigma, features hands-on science experiments geared towards getting kids interested in Science, Technology, Engineering and Mathematics (STEM).
JetBlue, New York’s Hometown Airline® and the largest airline in Puerto Rico, in partnership with Atlas Air Worldwide, today transported more than 110 tons of much needed supplies to Puerto Rico to aid in relief and recovery efforts. JetBlue previously outlined its 100x35JetBlue commitment to launch 35 initiatives over 100 days - and beyond to support the immediate needs of crewmembers, customers, and communities in Puerto Rico. As part of this initiative, JetBlue has collected generous donations from a variety of like-minded organizations including Food Bank For New York City, American Red Cross and the Afya Foundation. Atlas Air graciously donated and operated a 747 cargo aircraft to get supplies from New York to San Juan.
Dell and JASON work together as part of Dell’s Youth Learning program. The partnership has provided free access to JASON’s STEM (science, technology, engineering, and mathematics) learning materials to students of the Greater Austin Area’s public schools – including digital labs, content and activities, to utilize in the classroom and on their own. Dell’s support also included the sponsorship of two Austin area Argonauts to enter this year’s Argonaut program.