Volunteering & Community

Nine Signs You Need to Refresh Your Social Impact Approach

Few companies of any size would let marketing or operations coast for a year or two without strategic review. A lack of regular planning is an equally big risk when it comes to social impact initiatives. And, considering brands with a high sense of purpose have experienced a brand valuation of 175% over the past 12 years, failure to keep up could put you at a significant disadvantage.

Whether you’re a leader in fast-growing company, a corporation, or nonprofit, here are telltale signs you should refresh your social impact initiative.

High Value Found in Small Changes
Small changes can add up to big savings and Bristol-Myers Squibb knows that very well. Since 2015, the company has identified hundreds of opportunities to reduce emissions and energy and water consumption, equating to more than $11 million in cost savings.
Partnering for Purpose: A Q&A With General Mills Foundation
Everyone has a role to play in ending global hunger, and increasingly, the private sector is stepping up to do its part. General Mills, in particular, has been a trailblazer in partnering with nonprofits such as World Food Programme (WFP) for social good, and is a critical supporter of WFP school meals initiatives around the world.
The Evolution of Software Packaging
Symantec sells a lot of software. While we do sell hardware, our primary enterprise and consumer products come in software form. Today, the majority of Symantec software products come pre-installed on hardware or is downloaded electronically by customers, and thus requires no physical product or packaging materials.
Xylem Supported Safe Water Project Earns Top Ranking in Manchester City’s Annual Cityzens Giving Campaign with More Than 450,000 Votes
Xylem announced that the Safe Water project it is supporting in Bangalore garnered more than 450,000 votes from players, partners and football fans around the world – earning top ranking in Cityzens Giving’s fifth annual campaign. Cityzens Giving is the global community initiative of Premier League champion football team and Xylem partner, Manchester City. This year’s campaign distributed £400,000 donated by City Football Group, parent of Manchester City, and its partners to six urban football projects run by young people, for young people. Fans around the world voted for how the funding should be divided between the six projects. Bangalore’s Safe Water Project, Water Goals, which focuses on improving access to safe, clean water for over 5,000 children in the area, was the most popular.
Walmart Commits Funds to Feeding America, the Coast Guard Foundation and the United Way to Assist Those Affected by the Government Shutdown
Walmart has committed $300,000 to support Feeding America’s Shutdown Response Fund, the United Way’s United for U.S. Fund and the Coast Guard Foundation, providing much-needed assistance to each of these organizations that are all experiencing an increase in demand for their services, particularly in areas hardest hit by the government shutdown.
Duke Energy Employees Honor MLK’s Legacy Through Service
On MLK Day of Service, hundreds of Duke Energy employees fanned out across our communities to serve others. Each year, thousands of people across the country spend the day serving their communities to carry on the legacy of the Rev. Dr. Martin Luther King, Jr.
Nestlé Joins TerraCycle as Founding Partner of Loop, Debuts Reusable Ice Cream Packaging
Nestlé’s Häagen-Dazs brand today announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop. Loop will enable consumers to responsibly enjoy Häagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned, refilled and re-used—all from the consumer’s front door step.
VIDEO | Driving Mohawk’s Passion for Sustainability and Sustainable Business
As Mohawk’s VP of sustainability, George Bandy Jr. is uniquely in touch with how the flooring company’s capabilities and solutions can meet the needs of customers and help them further their sustainability objectives. In this clip, the former chair of the U.S. Green Building Council shares his perspectives and insights about how and why Mohawk and its employees around the world believe in better.
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