New blog co-authored by Diana Blankman, head of CSR at Sanofi US, and Adeeb Mahmud, a former managing director at FSG, describing their health equity partnership.
Even without a background in social purpose, Gen Zers know “purpose washing” when they see it – and believe me when I say they will not hesitate to call it out. Authentically committing to purpose is essential to connect with Gen Z. Companies need to prove that they mean what they say, and say what they mean.