2017 Cone Communications CSR Study

Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study. The study, with benchmark data dating back to 1993, examines not only the consumer attitudes, perceptions and behaviors around corporate social responsibility (CSR), but also if and how companies should stand up for social injustices.

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Corporate Responsibility
A Year in CSR: The Top 10 Trends of 2017
As the year draws to a close, Cone Communications, evaluated a year’s worth of CSR trends to bring you the top 10 trends of 2017.
Inclusion & Opportunity
Viacom Shares Global, Cross-Brand Message for National Coming Out Day
What started with a march in 1987 has continued to grow in momentum as individuals ban together to celebrate coming out as lesbian, gay, bisexual, transgender and queer (LGBTQ) – or as an ally. National Coming Out Day (Oct. 11), created by the Human Rights Campaign, works to promote a safe world for LGBTQ individuals to live truthfully and openly.
Inclusion & Opportunity
P&G Elevates Its Racial Equality Discussion
Today, consumers increasingly expect companies to address social justice issues, with nearly nine-in-ten (87%) citing racial equality as an issue they would like companies to prioritize. Some companies have tried to shed light on the topic, but with little understanding of the community, their efforts backfired. However, one company with a longstanding history of support for racial equality recently dared to share a bold message.
Environment
Companies Raise Awareness and Attendance for National Parks
As summer heats up, many Americans take this time to enjoy the glories of nature by visiting our nation’s vast National Parks system. Yet, those same national treasures are in peril due to proposed National Parks Service budget cuts. As discussions on the topic heat up, many companies are showing their support for the outdoors through campaigns raising money, awareness and attendance at America’s National Parks.
Inclusion & Opportunity
MAC Evolves Its LGBTQ Message
Inclusion & Opportunity
Home Safe Home: 7 Companies Standing #WithRefugees
In recent years, the refugee crisis has expanded to unprecedented levels, with nearly 1 in 100 people worldwide displaced from their homes. Amidst a widespread perception of federal inaction, companies and NGOs have seen an increasing demand from consumers to step up and do their part to make a difference. In fact, more than two-thirds of consumers cited immigration as a top priority for companies to take the lead on.
Research & Reports
Brands & Social Activism: What Do You Stand Up For?
Seventy percent of Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study. That means addressing some of the hot-button issues in the news today, as 78 percent of Americans believe it’s important for companies to stand up for important social justice issues. To learn more about what Americans expect, click here download the full study.
Research & Reports
WEBINAR: 2017 Cone Communications CSR Study: The Need-to-Know Data & Insights
2017 will be remembered as the year that corporate social responsibility (CSR) was redefined. Although CSR will always be grounded in business operations, the stakes have gotten a lot higher. Companies must now share not only what they stand for, but what they stand up for.
Research & Reports
Announcing the 2017 Cone Communications CSR Study
2017 will be remembered as the year that corporate social responsibility (CSR) was once again redefined. Although CSR will always be grounded in business operations, the stakes have gotten a lot higher. Companies must now share not only what they stand for, but what they stand up for.
Research & Reports
Americans Willing to Buy or Boycott Companies Based on Corporate Values, According to New Research by Cone Communications
Seven-in-10 Americans believe companies have an obligation to take actions to improve issues that may not be relevant to everyday business operations, according to the 2017 Cone Communications CSR Study. The study, with benchmark data dating back to 1993, examines not only the consumer attitudes, perceptions and behaviors around corporate social responsibility (CSR), but also if and how companies should stand up for social injustices.

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